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Organizational recruitment web sites...

Wills, Rebekkah Faith.

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Organizational recruitment web sites: The influence of web site aesthetics on initial affective reactions to the site and subsequent attraction to the organization.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Organizational recruitment web sites: The influence of web site aesthetics on initial affective reactions to the site and subsequent attraction to the organization./
作者:	Wills, Rebekkah Faith.
面頁冊數:	54 p.
附註:	Adviser: Patrick Raymark.
Contained By:	Masters Abstracts International46-03.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1447726
ISBN:	9780549344018

Organizational recruitment web sites: The influence of web site aesthetics on initial affective reactions to the site and subsequent attraction to the organization.
Wills, Rebekkah Faith.

Organizational recruitment web sites: The influence of web site aesthetics on initial affective reactions to the site and subsequent attraction to the organization. - 54 p.

Adviser: Patrick Raymark.

Thesis (M.S.)--Clemson University, 2007.

The present study examined the potential relationship between specific characteristics of organizational recruitment web sites and applicant attraction to the organization. Cober, Brown, Keeping, and Levy (2004) proposed a conceptual model that suggests web site aesthetics influence the applicant's attitude toward the web site which in turn influences applicant attraction. The current study provides a partial test of this model by examining web site aesthetics, prior attitudes toward the organization, initial affective reactions to the web site, perceptions of web site usability and post-viewing attitudes toward the site and the organization. Participants (N = 159) included undergraduate students using the Department of Psychology's Subject Pool at a medium-sized southeastern university. Data was analyzed using multi-level modeling. Results provide support that aesthetic characteristics influence participants initial affective reactions to the site. Also, participant's initial affective reactions influenced perceptions of usability, post-viewing attitude toward the web site, and attraction to the organization. Perceptions of usability also influenced attraction toward the organization and also partially mediated the relation between initial affective reactions and post-viewing attitude toward the site. Finally, post-viewing attitude toward the site partially mediated the relation between initial affective reactions and attraction to the organization as well as the relation between perceptions of usability and attraction to the organization.

ISBN: 9780549344018Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Organizational recruitment web sites: The influence of web site aesthetics on initial affective reactions to the site and subsequent attraction to the organization.
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