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Athletic fundraising at NCAA Divisio...

Luy, Dale R.

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Athletic fundraising at NCAA Division III colleges and universities.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Athletic fundraising at NCAA Division III colleges and universities./
作者:	Luy, Dale R.
面頁冊數:	109 p.
附註:	Adviser: Richard L. DeSchriver.
Contained By:	Dissertation Abstracts International68-07A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3273461
ISBN:	9780549135029

Athletic fundraising at NCAA Division III colleges and universities.
Luy, Dale R.

Athletic fundraising at NCAA Division III colleges and universities. - 109 p.

Adviser: Richard L. DeSchriver.

Thesis (D.S.M.)--United States Sports Academy, 2007.

Fundraising for the athletic programs of National Collegiate Athletic Association (NCAA) Division III (DIII) institutions is a recent trend prompted by demands such as the DIII student-athlete philosophy, Title IX and competition within the peer group. Despite representing the largest membership division of the NCAA, little specific research has been conducted on athletic fundraising by DIII institutions.

ISBN: 9780549135029Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Athletic fundraising at NCAA Division III colleges and universities.
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520 $a Fundraising for the athletic programs of National Collegiate Athletic Association (NCAA) Division III (DIII) institutions is a recent trend prompted by demands such as the DIII student-athlete philosophy, Title IX and competition within the peer group. Despite representing the largest membership division of the NCAA, little specific research has been conducted on athletic fundraising by DIII institutions.
520 $a The athletic directors and annual fund directors in the advancement/development office of all 437 DIII institutions were surveyed via electronic mail to determine their athletic fundraising practices. Individuals were asked to report the presence or absence of athletic fundraising at their institutions. If fundraising, their reasons for doing so, and if not fundraising, why they declined to conduct such activities. Data was gathered on such items as number of students, number of athletic teams, conference affiliation and whether the institution was a public or private school. Respondents identified how fundraising responsibilities, revenues and costs are divided between the development/advancement office and the athletic department.
520 $a A variety of descriptive and inferential statistics were gathered and then analyzed using chi-square, log likelihood function and t test analysis. Statistical significance was established at an alpha 0.05 level. Results of the analysis identified no statistical significance in regards to the likelihood of an institution, public or private, to conduct athletic fundraising when considering variables such as student population, and conference affiliation.
520 $a The study found a continuation of the trend noted by Plinske (1999) that increasing numbers of DIII institutions were conducting athletic fundraising. Resistance to the practice however, persists with 20.72% of athletic director respondents and 26.09% of advancement officers indicating their institutions do not conduct athletic fundraising. Institutional philosophy (56.5%), institutional policy (50%) and the belief that fundraising is the responsibility of the development office (43.5%) were most often cited by athletic directors as reasons for not athletic fundraising. Advancement officers most often cited the belief that operating funds are to come from the general budget (52.4%) rather than athletic fundraising. Advancement officers (47.6%) also reported that athletic fundraising was the responsibility of the general fund or development offices. More than twenty-five percent of the responding advancement officers cited institutional philosophy as a reason for their institution not conducting athletic fundraising.
520 $a Further research on the topic of athletic fundraising at the NCAA DIII level is necessary because of continuing budgetary pressures on the institutions and because DIII institutions are very different from their DI and DII brethren in regards to institutional philosophies and operations. Donor behavior, the allocation of expenses, and the use of technology for athletic fundraising are other topics that need additional study at the DIII level.
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