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Excessive buying: The construct and ...

Wu, Lan.

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Excessive buying: The construct and a causal model.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Excessive buying: The construct and a causal model./
作者:	Wu, Lan.
面頁冊數:	127 p.
附註:	Adviser: Naresh K. Malhotra.
Contained By:	Dissertation Abstracts International68-07A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3271621
ISBN:	9780549107125

Excessive buying: The construct and a causal model.
Wu, Lan.

Excessive buying: The construct and a causal model. - 127 p.

Adviser: Naresh K. Malhotra.

Thesis (Ph.D.)--Georgia Institute of Technology, 2007.

This dissertation study attempts to understand excessive buying, a phenomenon of both theoretical and practical interest. I define excessive buying as "an individual type of buying behavior whereby consumers repetitively spend more than they should based on financial considerations". I develop a conceptual typology of excessive buying, building on the "time-inconsistent preferences" and automaticity theory. The new typology categorizes five specific types of excessive buying behavior: (1) habitual, (2) possessive, (3) remedial, (4) rewarding, and (5) out-of-control. Based on past literature and the typology, I generate scale items to capture the conceptual and logical variance in excessive buying. Psychometric properties of the scale are tested via Confirmatory Factor Analysis using a student and random adult sample. Nomological validity of the scale is confirmed by testing hypotheses formulated based on hedonic shopping values and the self-defeating behavior theory. The empirical analyses suggest that excessive buying results from stress, using shopping as an escape from reality, and little consideration for the potential outcomes of one's current behavior. Excessive buying leads to both financial problems and negative emotions.

ISBN: 9780549107125Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Excessive buying: The construct and a causal model.
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