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Internal marketing in the hospitalit...

Hsu, Shu-hua C.

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Internal marketing in the hospitality industry: Communication satisfaction and organizational commitment.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Internal marketing in the hospitality industry: Communication satisfaction and organizational commitment./
Author:	Hsu, Shu-hua C.
Description:	57 p.
Notes:	Chair: Giri Jogaratnam.
Contained By:	Masters Abstracts International41-01.
Subject:	Agriculture, Food Science and Technology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1410019
ISBN:	0493746145

Internal marketing in the hospitality industry: Communication satisfaction and organizational commitment.
Hsu, Shu-hua C.

Internal marketing in the hospitality industry: Communication satisfaction and organizational commitment. - 57 p.

Chair: Giri Jogaratnam.

Thesis (M.S.)--Eastern Michigan University, 2002.

I will detail a profile of the employee communication satisfaction and employee organizational commitment at the hospitality industry in this study. I will attempt to discover whether employee communication satisfaction is related to employee organizational commitment in the hospitality industry.

ISBN: 0493746145Subjects--Topical Terms:

1017813
Agriculture, Food Science and Technology.

Internal marketing in the hospitality industry: Communication satisfaction and organizational commitment.
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005 20110512
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020 $a 0493746145
035 $a (UnM)AAI1410019
035 $a AAI1410019
040 $a UnM $c UnM
100 1 $a Hsu, Shu-hua C. $3 1262816
245 1 0 $a Internal marketing in the hospitality industry: Communication satisfaction and organizational commitment.
300 $a 57 p.
500 $a Chair: Giri Jogaratnam.
500 $a Source: Masters Abstracts International, Volume: 41-01, page: 0112.
502 $a Thesis (M.S.)--Eastern Michigan University, 2002.
520 $a I will detail a profile of the employee communication satisfaction and employee organizational commitment at the hospitality industry in this study. I will attempt to discover whether employee communication satisfaction is related to employee organizational commitment in the hospitality industry.
520 $a A theoretical model based on Varona's concept of communication satisfaction and organizational commitment was designed to evaluate the potential impact of communication satisfaction on the employees. He combined the Communication Satisfaction Questionnaire (CSQ) and Organizational Commitment Questionnaire (OCQ).
520 $a A total of 195 respondents from several hotels and restaurants responded to surveys. Results showed the positive relationship between communication satisfaction and organizational commitment in the hospitality industry. Communication plays an important role in employee satisfaction and organizational commitment. Additional findings will make this study valuable.
590 $a School code: 6456.
650 4 $a Agriculture, Food Science and Technology. $3 1017813
650 4 $a Business Administration, Management. $3 626628
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Sociology, Industrial and Labor Relations. $3 1017858
690 $a 0338
690 $a 0359
690 $a 0454
690 $a 0629
710 2 0 $a Eastern Michigan University. $3 756769
773 0 $t Masters Abstracts International $g 41-01.
790 $a 6456
790 1 0 $a Jogaratnam, Giri, $e advisor
791 $a M.S.
792 $a 2002
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1410019