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Internal marketing in the hospitalit...

Hsu, Shu-hua C.

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Internal marketing in the hospitality industry: Communication satisfaction and organizational commitment.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Internal marketing in the hospitality industry: Communication satisfaction and organizational commitment./
作者:	Hsu, Shu-hua C.
面頁冊數:	57 p.
附註:	Chair: Giri Jogaratnam.
Contained By:	Masters Abstracts International41-01.
標題:	Agriculture, Food Science and Technology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1410019
ISBN:	0493746145

Internal marketing in the hospitality industry: Communication satisfaction and organizational commitment.
Hsu, Shu-hua C.

Internal marketing in the hospitality industry: Communication satisfaction and organizational commitment. - 57 p.

Chair: Giri Jogaratnam.

Thesis (M.S.)--Eastern Michigan University, 2002.

I will detail a profile of the employee communication satisfaction and employee organizational commitment at the hospitality industry in this study. I will attempt to discover whether employee communication satisfaction is related to employee organizational commitment in the hospitality industry.

ISBN: 0493746145Subjects--Topical Terms:

1017813
Agriculture, Food Science and Technology.

Internal marketing in the hospitality industry: Communication satisfaction and organizational commitment.
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502 $a Thesis (M.S.)--Eastern Michigan University, 2002.
520 $a I will detail a profile of the employee communication satisfaction and employee organizational commitment at the hospitality industry in this study. I will attempt to discover whether employee communication satisfaction is related to employee organizational commitment in the hospitality industry.
520 $a A theoretical model based on Varona's concept of communication satisfaction and organizational commitment was designed to evaluate the potential impact of communication satisfaction on the employees. He combined the Communication Satisfaction Questionnaire (CSQ) and Organizational Commitment Questionnaire (OCQ).
520 $a A total of 195 respondents from several hotels and restaurants responded to surveys. Results showed the positive relationship between communication satisfaction and organizational commitment in the hospitality industry. Communication plays an important role in employee satisfaction and organizational commitment. Additional findings will make this study valuable.
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