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Direct-to-consumer promotion of pres...

Teleki, Stephanie Ilona Shipley.

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Direct-to-consumer promotion of prescription drugs: The case of COX-2 inhibitors.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Direct-to-consumer promotion of prescription drugs: The case of COX-2 inhibitors./
作者:	Teleki, Stephanie Ilona Shipley.
面頁冊數:	320 p.
附註:	Chair: Stuart O. Schweitzer.
Contained By:	Dissertation Abstracts International63-03B.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3045607
ISBN:	0493595481

Direct-to-consumer promotion of prescription drugs: The case of COX-2 inhibitors.
Teleki, Stephanie Ilona Shipley.

Direct-to-consumer promotion of prescription drugs: The case of COX-2 inhibitors. - 320 p.

Chair: Stuart O. Schweitzer.

Thesis (Ph.D.)--University of California, Los Angeles, 2002.

This research examined the impact of direct-to-consumer (DTC) promotion of COX-2 inhibitors on the likelihood of receiving a medically inappropriate prescription for a COX-2 inhibitor. Surveys were mailed to a stratified, random sample of nearly 3,000 Kaiser Permanente members who: (1) filled a new prescription for either a COX-2 inhibitor (i.e., Celebrex™ and Vioxx<super> ®</super>) or a traditional, non-steroidal anti-inflammatory drug (“NSAID”) during a three-month window, and (2) met additional study criteria. Medical appropriateness was measured using the Standardized Calculator of Risk for Events (SCORE<super>©</super>) tool. Additional information was obtained from administrative databases. A statistically significant and strong association between medically inappropriate COX-2 inhibitor utilization and awareness of DTC promotion of these drugs was found. Respondents who reported having seen or heard an advertisement for a COX-2 inhibitor were almost 5 times as likely to have been inappropriately treated with a COX-2 inhibitor compared to similar respondents who did not see or hear an advertisement, net all other factors in the model. Even more striking, respondents who reported having seen or heard an advertisement for a COX-2 inhibitor <italic>and</italic> having asked their physician about these drugs were found to be 11 times as likely to have been inappropriately treated with a COX-2 inhibitor. Patient age and physician medical specialty were also found to be significantly associated with inappropriate treatment. In this study, cost implications to the health plan relating to inappropriate prescriptions were also examined. The results of this research suggest that DTC advertising leads to the treatment of patients with drugs that may not be medically necessary and that are substantially more expensive than alternative drug therapies.

ISBN: 0493595481Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Direct-to-consumer promotion of prescription drugs: The case of COX-2 inhibitors.
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