東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Electronic commerce education: An a...

Burkey, Julie Layne.

FindBook

Google Book

Amazon

博客來

Electronic commerce education: An analysis of practitioner and academic perceptions of essential skills and knowledge.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Electronic commerce education: An analysis of practitioner and academic perceptions of essential skills and knowledge./
作者:	Burkey, Julie Layne.
面頁冊數:	236 p.
附註:	Adviser: Prosper Bernard.
Contained By:	Dissertation Abstracts International63-02A.
標題:	Business Administration, Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3042402
ISBN:	0493561153

Electronic commerce education: An analysis of practitioner and academic perceptions of essential skills and knowledge.
Burkey, Julie Layne.

Electronic commerce education: An analysis of practitioner and academic perceptions of essential skills and knowledge. - 236 p.

Adviser: Prosper Bernard.

Thesis (D.B.A.)--University of Sarasota, 2002.

Business colleges and universities have introduced electronic commerce (EC) programs at unprecedented rates. Concern has arisen regarding the content quality of such programs. This multimethod study attempted to explore the status of EC business education in the United States. Practitioner and academician preferences were identified and compared for two variables, program and curriculum content.

ISBN: 0493561153Subjects--Topical Terms:

626628
Business Administration, Management.

Electronic commerce education: An analysis of practitioner and academic perceptions of essential skills and knowledge.
LDR:03275nam 2200313 a 45 001 934902
005 20110509
008 110509s2002 eng d
020 $a 0493561153
035 $a (UnM)AAI3042402
035 $a AAI3042402
040 $a UnM $c UnM
100 1 $a Burkey, Julie Layne. $3 1258597
245 1 0 $a Electronic commerce education: An analysis of practitioner and academic perceptions of essential skills and knowledge.
300 $a 236 p.
500 $a Adviser: Prosper Bernard.
500 $a Source: Dissertation Abstracts International, Volume: 63-02, Section: A, page: 0471.
502 $a Thesis (D.B.A.)--University of Sarasota, 2002.
520 $a Business colleges and universities have introduced electronic commerce (EC) programs at unprecedented rates. Concern has arisen regarding the content quality of such programs. This multimethod study attempted to explore the status of EC business education in the United States. Practitioner and academician preferences were identified and compared for two variables, program and curriculum content.
520 $a A Delphi panel of 30 “experts” was surveyed through a series of three questionnaires. The first generated a list of essential skill and knowledge elements that should be included in EC programs. The remaining rounds asked respondents to rate program and content variables on a five-point Likert-like scale. Group mean (level of importance/appropriateness) and standard deviation (level of group agreement) were determined for each item Items were then ranked per means. Graduate degree programs, specifically M.B.A. programs, were preferred in traditional business fields with concentrations in EC. Content preferences tended to focus on EC specific elements and tended to be information technology related.
520 $a Fifty-one EC business programs offered by a sample of 100 AACSB-accredited colleges and universities were studied through content analysis. Most were graduate degree programs specifically in EC. Most were M.B.A. programs. Content preferences, based on frequency counts, tended to be for non-EC specific elements. Required courses tended to focus on management related topics while elective courses tended to focus on information technology topics.
520 $a Descriptive analysis was used to compare and contrast practitioner and academician preferences. Both believed graduate degree programs, specifically M.B.A. programs, were most appropriate. There was disagreement regarding preferred program titles. Disagreement was most pronounced for the content variable. Of the skill and knowledge elements that practitioners rated “Important,” only 15 percent were included in the EC business programs. M.B.A. programs were found to provide the greatest coverage of the “Important” elements, however, this depended on the elective courses selected. Overall, the differences outweigh the similarities, indicating that a perception gap exists between the two stakeholder groups.
590 $a School code: 0588.
650 4 $a Business Administration, Management. $3 626628
650 4 $a Education, Business. $3 1017515
690 $a 0454
690 $a 0688
710 2 0 $a University of Sarasota. $3 1250315
773 0 $t Dissertation Abstracts International $g 63-02A.
790 $a 0588
790 1 0 $a Bernard, Prosper, $e advisor
791 $a D.B.A.
792 $a 2002
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3042402