東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Understanding consumers' evaluations...

Lau-Gesk, Loraine G.

FindBook

Google Book

Amazon

博客來

Understanding consumers' evaluations of mixed affective experiences.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Understanding consumers' evaluations of mixed affective experiences./
作者:	Lau-Gesk, Loraine G.
面頁冊數:	169 p.
附註:	Chairs: Jennifer L. Aaker; Carol A. Scott.
Contained By:	Dissertation Abstracts International62-09A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3026271
ISBN:	0493383816

Understanding consumers' evaluations of mixed affective experiences.
Lau-Gesk, Loraine G.

Understanding consumers' evaluations of mixed affective experiences. - 169 p.

Chairs: Jennifer L. Aaker; Carol A. Scott.

Thesis (Ph.D.)--University of California, Los Angeles, 2001.

Mixed affective experiences comprised of sequentially elicited positive, neutral and negative affective outcomes are pervasive in consumers' everyday lives. A diner at a restaurant may be delighted with an appetizer, disappointed with the main entree, and feel rather neutral about dessert. Or, a visitor at Disneyland may find Small World extremely tedious, the trolley ride on Main Street neither pleasant nor unpleasant, and Space Mountain exhilarating. Despite increasing evidence indicating the high frequency with which such types of experiences occur, existing consumer and psychological research remains silent about how consumers evaluate them. Thus, the main objective of this dissertation is to obtain a better understanding of consumers' overall retrospective evaluations of sequential mixed affective experiences consisting of positive, negative and neutral affective outcomes. In particular, what decision variables influence the relationship between overall retrospective evaluations and mixed affective experiences? Two streams of research shed light on this answer, but they disagree on the degree to which certain decision variables may play a role and the nature of their impact. On the one hand, research in hedonic psychology suggests that final trend, which reflects either improvement or decline, and end, which reflects the magnitude of the affective outcome occurring last, of the affective experience influence overall retrospective evaluations. On the other hand, research in inter-temporal preferences for mixed outcome events indicates that temporal proximity between the positive and negative affective outcomes is a key decision variable that guides overall retrospective evaluation. A moderating variable is proposed to resolve the conflict between these two literature streams. Results across four experiments in which a total of six hundred and eleven individuals participated lend support for the premise that perceptions of affect source similarity, defined as the degree to which the sources of the affective outcomes are viewed as similar, moderates when overall retrospective evaluations are influenced by final trend and end as opposed to temporal proximity, and that different demands on cognitive resources appear to underlie the moderating effect. The dissertation concludes with a discussion of the theoretical and practical contributions, limitations, and implications for future research.

ISBN: 0493383816Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Understanding consumers' evaluations of mixed affective experiences.
LDR:03401nam 2200301 a 45 001 933296
005 20110505
008 110505s2001 eng d
020 $a 0493383816
035 $a (UnM)AAI3026271
035 $a AAI3026271
040 $a UnM $c UnM
100 1 $a Lau-Gesk, Loraine G. $3 1257030
245 1 0 $a Understanding consumers' evaluations of mixed affective experiences.
300 $a 169 p.
500 $a Chairs: Jennifer L. Aaker; Carol A. Scott.
500 $a Source: Dissertation Abstracts International, Volume: 62-09, Section: A, page: 3114.
502 $a Thesis (Ph.D.)--University of California, Los Angeles, 2001.
520 $a Mixed affective experiences comprised of sequentially elicited positive, neutral and negative affective outcomes are pervasive in consumers' everyday lives. A diner at a restaurant may be delighted with an appetizer, disappointed with the main entree, and feel rather neutral about dessert. Or, a visitor at Disneyland may find Small World extremely tedious, the trolley ride on Main Street neither pleasant nor unpleasant, and Space Mountain exhilarating. Despite increasing evidence indicating the high frequency with which such types of experiences occur, existing consumer and psychological research remains silent about how consumers evaluate them. Thus, the main objective of this dissertation is to obtain a better understanding of consumers' overall retrospective evaluations of sequential mixed affective experiences consisting of positive, negative and neutral affective outcomes. In particular, what decision variables influence the relationship between overall retrospective evaluations and mixed affective experiences? Two streams of research shed light on this answer, but they disagree on the degree to which certain decision variables may play a role and the nature of their impact. On the one hand, research in hedonic psychology suggests that final trend, which reflects either improvement or decline, and end, which reflects the magnitude of the affective outcome occurring last, of the affective experience influence overall retrospective evaluations. On the other hand, research in inter-temporal preferences for mixed outcome events indicates that temporal proximity between the positive and negative affective outcomes is a key decision variable that guides overall retrospective evaluation. A moderating variable is proposed to resolve the conflict between these two literature streams. Results across four experiments in which a total of six hundred and eleven individuals participated lend support for the premise that perceptions of affect source similarity, defined as the degree to which the sources of the affective outcomes are viewed as similar, moderates when overall retrospective evaluations are influenced by final trend and end as opposed to temporal proximity, and that different demands on cognitive resources appear to underlie the moderating effect. The dissertation concludes with a discussion of the theoretical and practical contributions, limitations, and implications for future research.
590 $a School code: 0031.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Psychology, Cognitive. $3 1017810
650 4 $a Psychology, Experimental. $3 517106
690 $a 0338
690 $a 0623
690 $a 0633
710 2 0 $a University of California, Los Angeles. $3 626622
773 0 $t Dissertation Abstracts International $g 62-09A.
790 $a 0031
790 1 0 $a Aaker, Jennifer L., $e advisor
790 1 0 $a Scott, Carol A., $e advisor
791 $a Ph.D.
792 $a 2001
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3026271