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Nurse practitioners and direct-to-co...

Raleigh, Bridget Marie.

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Nurse practitioners and direct-to-consumer drug advertising.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Nurse practitioners and direct-to-consumer drug advertising./
作者:	Raleigh, Bridget Marie.
面頁冊數:	46 p.
附註:	Chairperson: Susan Norwood.
Contained By:	Masters Abstracts International41-02.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1410855
ISBN:	049383995X

Nurse practitioners and direct-to-consumer drug advertising.
Raleigh, Bridget Marie.

Nurse practitioners and direct-to-consumer drug advertising. - 46 p.

Chairperson: Susan Norwood.

Thesis (M.S.N.)--Gonzaga University, 2002.

This study examined the influence of direct-to-consumer advertising (DTCA) on the provider/patient relationship and the prescribing practices of nurse practitioners. Understanding external influences on prescribing patterns helps to insure cost-effective and appropriate prescription writing. Thus far, only physicians have been consulted in the development of the federal Food and Drug Administrations (FDA) guidelines governing DTCA.

ISBN: 049383995XSubjects--Topical Terms:

1017573
Business Administration, Marketing.

Nurse practitioners and direct-to-consumer drug advertising.
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502 $a Thesis (M.S.N.)--Gonzaga University, 2002.
520 $a This study examined the influence of direct-to-consumer advertising (DTCA) on the provider/patient relationship and the prescribing practices of nurse practitioners. Understanding external influences on prescribing patterns helps to insure cost-effective and appropriate prescription writing. Thus far, only physicians have been consulted in the development of the federal Food and Drug Administrations (FDA) guidelines governing DTCA.
520 $a A descriptive online study demonstrated more similarities than differences regarding DTCA between family physicians, polled in a previous study, and nurse practitioners. Nurse practitioners were more favorable towards DTCA overall; this was attributed to opportunities for dialogue, promoting health, and including patients in the decision making process. Ninety-three percent of the nurse practitioner respondents had encountered patients asking about medications because of DTCA, but only twenty-eight percent of those patient encounters expected to receive a prescription. This suggests that patients first seek information, and answers, then medication if needed.
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