東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Nurse practitioners and direct-to-co...

Raleigh, Bridget Marie.

FindBook

Google Book

Amazon

博客來

Nurse practitioners and direct-to-consumer drug advertising.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
Title/Author:	Nurse practitioners and direct-to-consumer drug advertising./
Author:	Raleigh, Bridget Marie.
Description:	46 p.
Notes:	Chairperson: Susan Norwood.
Contained By:	Masters Abstracts International41-02.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1410855
ISBN:	049383995X

Nurse practitioners and direct-to-consumer drug advertising.
Raleigh, Bridget Marie.

Nurse practitioners and direct-to-consumer drug advertising. - 46 p.

Chairperson: Susan Norwood.

Thesis (M.S.N.)--Gonzaga University, 2002.

This study examined the influence of direct-to-consumer advertising (DTCA) on the provider/patient relationship and the prescribing practices of nurse practitioners. Understanding external influences on prescribing patterns helps to insure cost-effective and appropriate prescription writing. Thus far, only physicians have been consulted in the development of the federal Food and Drug Administrations (FDA) guidelines governing DTCA.

ISBN: 049383995XSubjects--Topical Terms:

1017573
Business Administration, Marketing.

Nurse practitioners and direct-to-consumer drug advertising.
LDR:01976nam 2200301 a 45 001 932833
005 20110505
008 110505s2002 eng d
020 $a 049383995X
035 $a (UnM)AAI1410855
035 $a AAI1410855
040 $a UnM $c UnM
100 1 $a Raleigh, Bridget Marie. $3 1256577
245 1 0 $a Nurse practitioners and direct-to-consumer drug advertising.
300 $a 46 p.
500 $a Chairperson: Susan Norwood.
500 $a Source: Masters Abstracts International, Volume: 41-02, page: 0527.
502 $a Thesis (M.S.N.)--Gonzaga University, 2002.
520 $a This study examined the influence of direct-to-consumer advertising (DTCA) on the provider/patient relationship and the prescribing practices of nurse practitioners. Understanding external influences on prescribing patterns helps to insure cost-effective and appropriate prescription writing. Thus far, only physicians have been consulted in the development of the federal Food and Drug Administrations (FDA) guidelines governing DTCA.
520 $a A descriptive online study demonstrated more similarities than differences regarding DTCA between family physicians, polled in a previous study, and nurse practitioners. Nurse practitioners were more favorable towards DTCA overall; this was attributed to opportunities for dialogue, promoting health, and including patients in the decision making process. Ninety-three percent of the nurse practitioner respondents had encountered patients asking about medications because of DTCA, but only twenty-eight percent of those patient encounters expected to receive a prescription. This suggests that patients first seek information, and answers, then medication if needed.
590 $a School code: 0736.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Health Sciences, Nursing. $3 1017798
650 4 $a Health Sciences, Pharmacy. $3 1017737
690 $a 0338
690 $a 0569
690 $a 0572
710 2 0 $a Gonzaga University. $3 1020500
773 0 $t Masters Abstracts International $g 41-02.
790 $a 0736
790 1 0 $a Norwood, Susan, $e advisor
791 $a M.S.N.
792 $a 2002
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1410855