東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Toward a critical rhetoric of images...

Salinas, Carlos Dominic.

FindBook

Google Book

Amazon

博客來

Toward a critical rhetoric of images: Design/writing within a corporate Web site.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Toward a critical rhetoric of images: Design/writing within a corporate Web site./
作者:	Salinas, Carlos Dominic.
面頁冊數:	225 p.
附註:	Major Professor: Patricia Sullivan.
Contained By:	Dissertation Abstracts International62-11A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3033160
ISBN:	0493462368

Toward a critical rhetoric of images: Design/writing within a corporate Web site.
Salinas, Carlos Dominic.

Toward a critical rhetoric of images: Design/writing within a corporate Web site. - 225 p.

Major Professor: Patricia Sullivan.

Thesis (Ph.D.)--Purdue University, 2000.

This study develops a configural theory for the strategic design/writing and critical reading of images, using the case of Nike's 1997–1998 web site to center the discussion. Images are theorized as configurations: as designed/written artifacts, rhetorically figured, representing particular ideologies and values, and projecting their maker's ethos. I argue that the explosion of corporate presence within the Internet and World Wide Web, our culture's increased reliance on and preference for “visual communication,” and the emergence of image intensive web writing on corporate sites necessitates that we reject functional theories of images common to technical and professional communication in favor of my critical rhetoric. I use (post) critical methodologies to situate my study as a rhetorical case analysis, and derive my theory in part from the research situation, viz., from the Nike corporate case. My configural theory also derives from cultural studies, graphic design, and poststructuralism, and my discussion of those theories suggests a method for critically reading images as well as a heuristic for strategically design/writing them, which I articulate as a scheme to use in my subsequent image analyses. My image analyses show how images from Nike's web site function as configurations, and suggest design techniques that can be used for the production of images. These analyses also suggest that technical and professional communication needs more research into the production and consumption of images.

ISBN: 0493462368Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Toward a critical rhetoric of images: Design/writing within a corporate Web site.
LDR:02475nam 2200301 a 45 001 929966
005 20110427
008 110427s2000 eng d
020 $a 0493462368
035 $a (UnM)AAI3033160
035 $a AAI3033160
040 $a UnM $c UnM
100 1 $a Salinas, Carlos Dominic. $3 1253448
245 1 0 $a Toward a critical rhetoric of images: Design/writing within a corporate Web site.
300 $a 225 p.
500 $a Major Professor: Patricia Sullivan.
500 $a Source: Dissertation Abstracts International, Volume: 62-11, Section: A, page: 3767.
502 $a Thesis (Ph.D.)--Purdue University, 2000.
520 $a This study develops a configural theory for the strategic design/writing and critical reading of images, using the case of Nike's 1997–1998 web site to center the discussion. Images are theorized as configurations: as designed/written artifacts, rhetorically figured, representing particular ideologies and values, and projecting their maker's ethos. I argue that the explosion of corporate presence within the Internet and World Wide Web, our culture's increased reliance on and preference for “visual communication,” and the emergence of image intensive web writing on corporate sites necessitates that we reject functional theories of images common to technical and professional communication in favor of my critical rhetoric. I use (post) critical methodologies to situate my study as a rhetorical case analysis, and derive my theory in part from the research situation, viz., from the Nike corporate case. My configural theory also derives from cultural studies, graphic design, and poststructuralism, and my discussion of those theories suggests a method for critically reading images as well as a heuristic for strategically design/writing them, which I articulate as a scheme to use in my subsequent image analyses. My image analyses show how images from Nike's web site function as configurations, and suggest design techniques that can be used for the production of images. These analyses also suggest that technical and professional communication needs more research into the production and consumption of images.
590 $a School code: 0183.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Language, Rhetoric and Composition. $3 1019205
650 4 $a Mass Communications. $3 1017395
690 $a 0338
690 $a 0389
690 $a 0681
690 $a 0708
710 2 0 $a Purdue University. $3 1017663
773 0 $t Dissertation Abstracts International $g 62-11A.
790 $a 0183
790 1 0 $a Sullivan, Patricia, $e advisor
791 $a Ph.D.
792 $a 2000
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3033160