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A semiotic content analysis and exeg...

Pritchard, William Thomas.

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A semiotic content analysis and exegesis of World Wide Web advertising: A multi-methodological search for the legacy of early 20th century modern art movements and the contextual understanding of digital design.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	A semiotic content analysis and exegesis of World Wide Web advertising: A multi-methodological search for the legacy of early 20th century modern art movements and the contextual understanding of digital design./
作者:	Pritchard, William Thomas.
面頁冊數:	194 p.
附註:	Advisers: Terry Rentner; James C. Foust.
Contained By:	Dissertation Abstracts International61-11A.
標題:	Art History. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9995048
ISBN:	0493033793

A semiotic content analysis and exegesis of World Wide Web advertising: A multi-methodological search for the legacy of early 20th century modern art movements and the contextual understanding of digital design.
Pritchard, William Thomas.

A semiotic content analysis and exegesis of World Wide Web advertising: A multi-methodological search for the legacy of early 20th century modern art movements and the contextual understanding of digital design. - 194 p.

Advisers: Terry Rentner; James C. Foust.

Thesis (Ph.D.)--Bowling Green State University, 2000.

This study used both quantitative and qualitative research methods to decipher if early 20<super>th</super> century art movements so influential to the genesis of traditional print advertising still exert their influences within World Wide Web advertising, and to compose one of the first multi-methodologically astute understandings of the larger environment of digital advertising.

ISBN: 0493033793Subjects--Topical Terms:

635474
Art History.

A semiotic content analysis and exegesis of World Wide Web advertising: A multi-methodological search for the legacy of early 20th century modern art movements and the contextual understanding of digital design.
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245 1 0 $a A semiotic content analysis and exegesis of World Wide Web advertising: A multi-methodological search for the legacy of early 20th century modern art movements and the contextual understanding of digital design.
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500 $a Advisers: Terry Rentner; James C. Foust.
500 $a Source: Dissertation Abstracts International, Volume: 61-11, Section: A, page: 4219.
502 $a Thesis (Ph.D.)--Bowling Green State University, 2000.
520 $a This study used both quantitative and qualitative research methods to decipher if early 20<super>th</super> century art movements so influential to the genesis of traditional print advertising still exert their influences within World Wide Web advertising, and to compose one of the first multi-methodologically astute understandings of the larger environment of digital advertising.
520 $a A random sample of 100 Web advertisements was coded for fine art content and analytical categories for semiotic discussion also were extracted. Findings from both a semiotic content analysis and a semiotic exegesis of the Web advertisements suggest that techniques and values associated with one early 20<super>th</super> century art movement—Constructivism/Bauhaus/DeStijl—are most prominent within Web advertisement designs.
520 $a Such findings, it is concluded, seem to point to the inherent limitations of on-line design in comparison to traditional print design, and present the workings of a new culture of advertising defined by, among other characteristics, a universal equity among large and small advertisers and a palatable straying from traditional professional advertising codes.
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