紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Football brands/ Sue Bridgewater. |
作者: |
Bridgewater, Susan. |
出版者: |
Basingstoke ;Palgrave Macmillan, : 2010., |
面頁冊數: |
ix, 194 p. :ill. |
內容註: |
List of figures and tables -- Acknowledgments -- Introduction: Why view football clubs and organizations as brands? -- What is a football brand? -- Brand relationships in football -- Understanding the football 'brandscape' -- Football brand experiences -- Globalization of footballbrands -- Managing football brands through different stages of the lifecycle -- References -- Index. |
標題: |
Branding (Marketing) - |
電子資源: |
http://link.springer.com/10.1057/9780230281363access to fulltext (Palgrave) |
ISBN: |
0230281362 |