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Places = identity, image and reputat...

Anholt, Simon.

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Places = identity, image and reputation /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Places/ by Simon Anholt.
Reminder of title:	identity, image and reputation /
Author:	Anholt, Simon.
Published:	Basingstoke :Palgrave Macmillan, : c2010.,
Description:	ix, 168 p. :ill.
[NT 15003449]:	1. Images of place : is this about marketing, or isn't it? -- 2. On image and trust -- 3. National identity : cause or effect? -- 4. Shouldplaces have simple images? -- 5. Sketches of national image and identity -- Pakistan and Mexico -- Kenya -- Denmark -- Italy -- Israel -- Switzerland -- Latvia -- America -- Albania -- Bilbao and Dubai -- Asia --China -- 6. When does marketing make sense? -- 7. Public diplomacy andplace branding : where's the link? -- 8. 'Brand Europe'--where next'? --How the world sees Europe -- Defining 'brand Europe' -- 9. Public sector, private sector -- 10. Themedia and national image -- The national media centre -- Bad press -- The question of deserved reputation -- Picking your battles -- 11. 'Is this about me?'--The critical issue of relevance -- 12. Someconclusions.
Subject:	Place marketing. -
Online resource:	http://link.springer.com/10.1057/9780230251281access to fulltext (Palgrave)
ISBN:	0230251285

Places = identity, image and reputation /
Anholt, Simon.

Placesidentity, image and reputation /[electronic resource] :by Simon Anholt. - Basingstoke :Palgrave Macmillan,c2010. - ix, 168 p. :ill.

Includes bibliographical references and index.

1. Images of place : is this about marketing, or isn't it? -- 2. On image and trust -- 3. National identity : cause or effect? -- 4. Shouldplaces have simple images? -- 5. Sketches of national image and identity -- Pakistan and Mexico -- Kenya -- Denmark -- Italy -- Israel -- Switzerland -- Latvia -- America -- Albania -- Bilbao and Dubai -- Asia --China -- 6. When does marketing make sense? -- 7. Public diplomacy andplace branding : where's the link? -- 8. 'Brand Europe'--where next'? --How the world sees Europe -- Defining 'brand Europe' -- 9. Public sector, private sector -- 10. Themedia and national image -- The national media centre -- Bad press -- The question of deserved reputation -- Picking your battles -- 11. 'Is this about me?'--The critical issue of relevance -- 12. Someconclusions.

Place branding is happening. A new field of practice and study is inexistence and whatever wechoose to call it there can no longer be anydoubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 0230251285Subjects--Topical Terms:

767704
Place marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: G155.A1 / A54 2010

Dewey Class. No.: 338.47910688

Places = identity, image and reputation /
LDR:02261cmm a2200301 a 45 001 923886
003 OCoLC
005 20110408
006 m d
007 cr nn muauu
008 231227s2010 enka sb 001 0 eng
020 $a 0230251285
020 $a 9780230251281
035 $a
035 $a 923886
040 $a UKPGM $b eng $c UKPGM $d IDEBK
041 0 $a eng
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050 4 $a G155.A1 $b A54 2010
082 0 4 $a 338.47910688 $2 22
100 1 $a Anholt, Simon. $3 874783
245 1 0 $a Places $h [electronic resource] : $b identity, image and reputation / $c by Simon Anholt.
260 $a Basingstoke : $b Palgrave Macmillan, $c c2010.
300 $a ix, 168 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a 1. Images of place : is this about marketing, or isn't it? -- 2. On image and trust -- 3. National identity : cause or effect? -- 4. Shouldplaces have simple images? -- 5. Sketches of national image and identity -- Pakistan and Mexico -- Kenya -- Denmark -- Italy -- Israel -- Switzerland -- Latvia -- America -- Albania -- Bilbao and Dubai -- Asia --China -- 6. When does marketing make sense? -- 7. Public diplomacy andplace branding : where's the link? -- 8. 'Brand Europe'--where next'? --How the world sees Europe -- Defining 'brand Europe' -- 9. Public sector, private sector -- 10. Themedia and national image -- The national media centre -- Bad press -- The question of deserved reputation -- Picking your battles -- 11. 'Is this about me?'--The critical issue of relevance -- 12. Someconclusions.
520 $a Place branding is happening. A new field of practice and study is inexistence and whatever wechoose to call it there can no longer be anydoubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on July 14, 2010). $n Access may be restricted to users at subscribing institutions.
650 0 $a Place marketing. $3 767704
650 0 $a Tourism $x Marketing. $3 543067
650 7 $a Lèanderimage $2 stw $3 3647024
650 7 $a Standortmarketing $2 stw $3 1245825
650 7 $a Tourismus $2 stw $3 1245826
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
776 1 $c Original. $z 9780230239777 $z 0230239773 $w (OCoLC)430497159
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230251281 $z access to fulltext (Palgrave)