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Mobilized marketing and the consumer...

Telli Yamamoto, Gonca.

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Mobilized marketing and the consumer : = technological developments and challenges /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Mobilized marketing and the consumer :/ Gonca Telli Yamamoto.
其他題名:	technological developments and challenges /
作者:	Telli Yamamoto, Gonca.
出版者:	Hershey, PA :Business Science Reference, : c2010.,
面頁冊數:	xvi, 276 p. :ill. ;29 cm.
附註:	"Premier reference source"--Cover.
標題:	Electronic commerce. -
ISBN:	9781605669168 :

Mobilized marketing and the consumer : = technological developments and challenges /
Telli Yamamoto, Gonca.

Mobilized marketing and the consumer :technological developments and challenges /Gonca Telli Yamamoto. - Hershey, PA :Business Science Reference,c2010. - xvi, 276 p. :ill. ;29 cm.

"Premier reference source"--Cover.

Includes bibliographical references and index.

"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.

ISBN: 9781605669168 :US180.00

LCCN: 2009034817Subjects--Topical Terms:

576153
Electronic commerce.

LC Class. No.: HF5548.32 / .T45 2010

Dewey Class. No.: 658.8/72

Mobilized marketing and the consumer : = technological developments and challenges /
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