Marketing through turbulent times
Darroch, Jenny.

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  • Marketing through turbulent times
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Marketing through turbulent times/ Jenny Darroch.
    作者: Darroch, Jenny.
    出版者: Basingstoke :Palgrave Macmillan, : c2010.,
    面頁冊數: xvi, 176 p. :ill. ;24 cm.
    內容註: The Consumers' Perspective -- The Consumer Response: Combining Hopefulness with Hopelessness -- Social Media: Giving a Voice Back to the People -- Hope is Not Enough: Some Guiding Principles for Marketing through Turbulent Times -- Marketing through Turbulent Times: Growth throughExcellent Execution -- Pushing Product-Market Boundaries: What is a Market? -- Pushing Product-Market Boundariesby Pursuing Growth Opportunities and Creating New Markets -- Generating Growth : The Risks -- Generating Growth : The Benefits of Being First -- Where do Ideas Come from and how to Manage Ideas from Within the Organization.
    標題: Marketing. -
    電子資源: http://link.springer.com/10.1057/9780230251182access to fulltext (Palgrave)
    ISBN: 0230251188
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