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Market entry in Japan = theory and m...

Haak, Renâe.

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Market entry in Japan = theory and management in a turbulent era /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Market entry in Japan/ Renâe Haak and Ulrike Haak.
其他題名:	theory and management in a turbulent era /
作者:	Haak, Renâe.
其他作者:	Haak, Ulrike.
出版者:	Basingstoke :Palgrave Macmillan, : 2006.,
面頁冊數:	p. cm.
內容註:	Japan: An Island Kingdom with Many Different Facets -- Society in the 21st century -- Japanese Management -- The Japanese Market: The Dynamics, the Potential, the Perspectives -- Market Entry and Market Development Strategies: Opportunities for Foreign Companies in Japan -- From the Theory tothe Practice: The World of Business in Japan.
標題:	Marketing - Japan. -
標題:	Japan - Economic conditions. -
電子資源:	http://link.springer.com/10.1057/9780230582170access to fulltext (Palgrave)
ISBN:	0230582176

Market entry in Japan = theory and management in a turbulent era /
Haak, Renâe.

Market entry in Japantheory and management in a turbulent era /[electronic resource] :Renâe Haak and Ulrike Haak. - Basingstoke :Palgrave Macmillan,2006. - p. cm.

Japan: An Island Kingdom with Many Different Facets -- Society in the 21st century -- Japanese Management -- The Japanese Market: The Dynamics, the Potential, the Perspectives -- Market Entry and Market Development Strategies: Opportunities for Foreign Companies in Japan -- From the Theory tothe Practice: The World of Business in Japan.

Market Entry in Japan aspires to support academics in their work on Japan and managers on their way to Japan and to provide them with help when they get there. The many and varied ways of doingbusiness which arise from entrepreneurial creativity are made clearer with a well-researched and up-to-date representation of some of the more important aspects of society, business and management. Some of the idiosyncrasies of Japanese culture and society are examined as is the development and organization of specifically Japanese management culture, primarily in the area of manufacturing companies. Last but not least, this book offers ashort but scientifically well-founded overview of the ways into the Japanese market that promise success. Illustrating the challenges, opportunities and routes to successfully doing business in Japan, this book is targeted at managers in both small and medium-sized companies and large multinational companies, whose corporate and business strategies involve getting to grips with Japan. These companies might have exportableproducts or services or they arealready manufacturing abroad. They have frequently gathered experience in other foreign markets andare now taking a tentative step towards a new and highly competitive economic environment - the step towards Japan.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 0230582176

Standard No.: 10.1057/9780230582170doiSubjects--Topical Terms:

715872
Marketing
--Japan.Subjects--Geographical Terms:

653048
Japan
--Economic conditions.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD2907 / .H33 2006eb

Dewey Class. No.: 338.88852

Market entry in Japan = theory and management in a turbulent era /
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520 $a Market Entry in Japan aspires to support academics in their work on Japan and managers on their way to Japan and to provide them with help when they get there. The many and varied ways of doingbusiness which arise from entrepreneurial creativity are made clearer with a well-researched and up-to-date representation of some of the more important aspects of society, business and management. Some of the idiosyncrasies of Japanese culture and society are examined as is the development and organization of specifically Japanese management culture, primarily in the area of manufacturing companies. Last but not least, this book offers ashort but scientifically well-founded overview of the ways into the Japanese market that promise success. Illustrating the challenges, opportunities and routes to successfully doing business in Japan, this book is targeted at managers in both small and medium-sized companies and large multinational companies, whose corporate and business strategies involve getting to grips with Japan. These companies might have exportableproducts or services or they arealready manufacturing abroad. They have frequently gathered experience in other foreign markets andare now taking a tentative step towards a new and highly competitive economic environment - the step towards Japan.
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