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Public health branding = applying ma...

Evans, W. Douglas.

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Public health branding = applying marketing for social change /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Public health branding/ edited by W. Douglas Evans, Gerard Hastings.
其他題名:	applying marketing for social change /
其他作者:	Evans, W. Douglas.
出版者:	Oxford :Oxford University Press, : 2008.,
面頁冊數:	xvi, 304 p. :ill. ;25 cm.
標題:	Branding (Marketing) -
電子資源:	http://dx.doi.org/10.1093/acprof:oso/9780199237135.001.0001
ISBN:	9780199237135

Public health branding = applying marketing for social change /
Public health brandingapplying marketing for social change /[electronic resource] :edited by W. Douglas Evans, Gerard Hastings. - Oxford :Oxford University Press,2008. - xvi, 304 p. :ill. ;25 cm.

Includes bibliographical references and index.

In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.

Electronic reproduction.
Oxford :
Oxford University Press,
2009.

(Oxford Scholarship Online).

Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher).

ISBN: 9780199237135Subjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: RA427 / .P82 2008

Dewey Class. No.: 362.10688

Public health branding = applying marketing for social change /
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504 $a Includes bibliographical references and index.
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