Coca-globalization = following soft ...
Foster, Robert John, (1957-)

FindBook      Google Book      Amazon      博客來     
  • Coca-globalization = following soft drinks from New York to New Guinea /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Coca-globalization/ Robert J. Foster.
    其他題名: following soft drinks from New York to New Guinea /
    作者: Foster, Robert John,
    出版者: New York :Palgrave Macmillan, : 2008.,
    面頁冊數: xxvii, 275 p. :ill.
    內容註: The social life of worldly things : commodity consumption and globalization -- Glocalizing Coca-Cola : the multilocal multinational corporation -- Qualifying products : trademarks, brands, and value creation --A network of perspectives : the meanings of soft drinks in Papua New Guinea -- Corporations, consumers, and new strategies of citizenship -- Shareholder activism : consumer citizenship inside the corporation -- Pouring rights : politics, products, agency, and change -- Conclusion : product networks and the politics of knowledge.
    標題: Cola drinks - Social aspects. -
    電子資源: http://link.springer.com/10.1057/9780230610170access to fulltext (Palgrave)
    ISBN: 023061017X
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入