Business practices in emerging and r...
Singh, Satyendra, (1966-)

FindBook      Google Book      Amazon      博客來     
  • Business practices in emerging and re-emerging markets
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Business practices in emerging and re-emerging markets/ Satyendra Singh.
    作者: Singh, Satyendra,
    出版者: New York :Palgrave Macmillan, : 2008.,
    面頁冊數: xxii, 259 p. :ill.
    內容註: Introduction--Satyendra Singh * PART I: THE EMERGING MARKETS * Market Liberalization in Emerging Economies: Changing Business Practices--Peter M. Lewa * PART II: BUSINESS AND ETHICAL ORIENTATIONS * Business Orientation, Brand Image, and Business Performance--Satyendra Singh * Ethics and Profitability: Can They Coexist--Satyendra Singh * Business Ethics and Marketing Practices in Nigeria--Taiwo Akinmayowa * PART III: EMERGING LIFESTYLE AND CONSUMER BEHAVIOR * Attitude of Indian Consumers towards Wine: Pleasure Versus Prescription--Satyendra Singh * Culture, Creativity, and Advertising--Satyendra Singh & Kwaku Appiah-Adu * PART IV: EMERGING BUSINESS PRACTICES * Current Marketing Practices in Ghana--Kwaku Appiah-Adu and Satyendra Singh * Performance Measurement of the International Joint Ventures (IJVs) in an Emerging Market--Gin Chong * Two Case Studies: Harnessing Knowledge Capabilities in Emerging Markets: Off shoring and the Experience of Mac and Co.--Ajay Bhalla * Change Management in Mast Africa Limited--Peter M. Lewa * Conclusion.
    標題: Competition - Developing countries. -
    電子資源: http://link.springer.com/10.1057/9780230611016access to fulltext (Palgrave)
    ISBN: 023061101X
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入