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The Soviet dream world of retail tra...

Randall, Amy E. (1967-)

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The Soviet dream world of retail trade and consumption in the 1930s

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Soviet dream world of retail trade and consumption in the 1930s/ Amy E. Randall.
作者:	Randall, Amy E.
出版者:	Basingstoke [England] ;Palgrave Macmillan, : 2008.,
面頁冊數:	xi, 251 p.
叢書名:	Consumption and public life
內容註:	A new approach to retailing and consumption : the campaign for Soviet trade -- The "perestroika" of the retail sector : visionary planning for revolutionary retailing -- Legitimizing Soviet trade : gender and the feminization of the retail workforce -- "Revolutionary bolshevik work" : Stakhanovism in retail trade -- The kontrol of Soviet trade from above and from below -- The making of the new Soviet consumer -- Soviet retailing and consumer culture in comparative perspective.
標題:	Consumption (Economics) - Soviet Union. -
標題:	Soviet Union - Economic conditions - 1917-1945. -
電子資源:	http://link.springer.com/10.1057/9780230584327access to fulltext (Palgrave)
ISBN:	0230584322

The Soviet dream world of retail trade and consumption in the 1930s
Randall, Amy E.1967-

The Soviet dream world of retail trade and consumption in the 1930s[electronic resource] /Amy E. Randall. - Basingstoke [England] ;Palgrave Macmillan,2008. - xi, 251 p. - Consumption and public life.

Includes bibliographical references (p. 231-243) and index.

A new approach to retailing and consumption : the campaign for Soviet trade -- The "perestroika" of the retail sector : visionary planning for revolutionary retailing -- Legitimizing Soviet trade : gender and the feminization of the retail workforce -- "Revolutionary bolshevik work" : Stakhanovism in retail trade -- The kontrol of Soviet trade from above and from below -- The making of the new Soviet consumer -- Soviet retailing and consumer culture in comparative perspective.

In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing. They also endorsed Soviet consumerism. Paradoxically, Communist leaders promoted a new politics of retailing and consumption even as scarcity persisted and the economy continued to prioritize industrialproduction at the expense of daily necessities for consumers. How did the Stalinist regime reconcileretailing and consumption with socialism? In exploring this question, this book examines the discourses of trade and consumption, trade policies, social identities, gender roles, and consumer practices that the Stalinist regime's new approach to retailing and consumption engendered. By situating Soviet retailing and consumer culture in a broader comparative context, this book sheds light on how modern industrial states and societies in the interwar era responded to the challenges of mass distribution and consumption.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 0230584322

Standard No.: 10.1057/9780230584327doiSubjects--Topical Terms:

1082555
Consumption (Economics)
--Soviet Union.Subjects--Geographical Terms:

1082557
Soviet Union
--Economic conditions--1917-1945.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5429.6.S63 / R36 2008eb

Dewey Class. No.: 381/.1094709043

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520 $a In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing. They also endorsed Soviet consumerism. Paradoxically, Communist leaders promoted a new politics of retailing and consumption even as scarcity persisted and the economy continued to prioritize industrialproduction at the expense of daily necessities for consumers. How did the Stalinist regime reconcileretailing and consumption with socialism? In exploring this question, this book examines the discourses of trade and consumption, trade policies, social identities, gender roles, and consumer practices that the Stalinist regime's new approach to retailing and consumption engendered. By situating Soviet retailing and consumer culture in a broader comparative context, this book sheds light on how modern industrial states and societies in the interwar era responded to the challenges of mass distribution and consumption.
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