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Ingredient branding = making the inv...

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Pfoertsch, Waldemar.

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Ingredient branding = making the invisible visible /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Ingredient branding/ by Philip Kotler, Waldemar Pfoertsch.
其他題名:	making the invisible visible /
作者:	Kotler, Philip.
其他作者:	Pfoertsch, Waldemar.
出版者:	Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg, : 2010.,
面頁冊數:	xx, 395 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Brand name products - Case studies. -
電子資源:	http://dx.doi.org/10.1007/978-3-642-04214-0
ISBN:	9783642042133 (paper)

Ingredient branding = making the invisible visible /
Kotler, Philip.

Ingredient brandingmaking the invisible visible /[electronic resource] :by Philip Kotler, Waldemar Pfoertsch. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2010. - xx, 395 p. :ill., digital ;24 cm.

ISBN: 9783642042133 (paper)Subjects--Topical Terms:

917396
Brand name products
--Case studies.

Dewey Class. No.: 658.827

Ingredient branding = making the invisible visible /
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650 0 $a Branding (Marketing) $3 625366
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