語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Web marketing for the music business
~
ScienceDirect (Online service)
FindBook
Google Book
Amazon
博客來
Web marketing for the music business
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Web marketing for the music business/ Tom Hutchison.
作者:
Hutchison, Thomas W.
出版者:
Amsterdam ;Focal Press/Elsevier, : c2008.,
面頁冊數:
xiv, 290 p. :ill. ;24 cm.
內容註:
Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts: nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase visitation -- Audio and video for your web site -- E-commerce: product ordering and fulfillment -- Finding your online market -- Successful promotion on the web -- Social networking sites -- Internet obstacles -- Mobile media -- Mobile music marketing.
標題:
Internet marketing. -
電子資源:
http://www.sciencedirect.com/science/book/9780240810447An electronic book accessible through the World Wide Web; click for information
電子資源:
http://www.loc.gov/catdir/toc/ecip0818/2008020851.html
ISBN:
0240810449
Web marketing for the music business
Hutchison, Thomas W.
Web marketing for the music business
[electronic resource] /Tom Hutchison. - Amsterdam ;Focal Press/Elsevier,c2008. - xiv, 290 p. :ill. ;24 cm.
Includes bibliographical references and index.
Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts: nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase visitation -- Audio and video for your web site -- E-commerce: product ordering and fulfillment -- Finding your online market -- Successful promotion on the web -- Social networking sites -- Internet obstacles -- Mobile media -- Mobile music marketing.
Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online. * Provides instruction on promoting both music and the artist in the internet, showing how to develop maximum online exposure * Offers guidance in web site development, to save money by getting the right site up and running first time * Understand how the Internet is used by experts in the music business, benefit from their experience to make the internet work for you.
Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2010.
Mode of access: World Wide Web.
ISBN: 0240810449
Source: 152656:152810Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:
570186
Internet marketing.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: ML3790 / .H986 2008
Dewey Class. No.: 780.68/8
Web marketing for the music business
LDR
:02932cam 2200313 a 45
001
893456
003
OCoLC
005
20101126
006
m d
007
cr cn|||||||||
008
101126s2008 ne a ob 001 0 eng d
020
$a
0240810449
020
$a
9780240810447
035
$a
(OCoLC)499056485
035
$a
ocn499056485
037
$a
152656:152810
$b
Elsevier Science & Technology
$n
http://www.sciencedirect.com
040
$a
OPELS
$b
eng
$c
OPELS
049
$a
TEFA
050
1 4
$a
ML3790
$b
.H986 2008
082
0 4
$a
780.68/8
$2
22
100
1
$a
Hutchison, Thomas W.
$q
(Thomas William)
$3
996595
245
1 0
$a
Web marketing for the music business
$h
[electronic resource] /
$c
Tom Hutchison.
260
$a
Amsterdam ;
$a
Boston :
$c
c2008.
$b
Focal Press/Elsevier,
300
$a
xiv, 290 p. :
$b
ill. ;
$c
24 cm.
504
$a
Includes bibliographical references and index.
505
0
$a
Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts: nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase visitation -- Audio and video for your web site -- E-commerce: product ordering and fulfillment -- Finding your online market -- Successful promotion on the web -- Social networking sites -- Internet obstacles -- Mobile media -- Mobile music marketing.
520
$a
Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online. * Provides instruction on promoting both music and the artist in the internet, showing how to develop maximum online exposure * Offers guidance in web site development, to save money by getting the right site up and running first time * Understand how the Internet is used by experts in the music business, benefit from their experience to make the internet work for you.
533
$a
Electronic reproduction.
$b
Amsterdam :
$c
Elsevier Science & Technology,
$d
2010.
$n
Mode of access: World Wide Web.
$n
System requirements: Web browser.
$n
Title from title screen (viewed on Jan. 14, 2010).
$n
Access may be restricted to users at subscribing institutions.
650
0
$a
Internet marketing.
$3
570186
650
0
$a
Music trade.
$3
576946
655
7
$a
Electronic books.
$2
lcsh
$3
542853
710
2
$a
ScienceDirect (Online service)
$3
848416
856
4 0
$3
ScienceDirect
$u
http://www.sciencedirect.com/science/book/9780240810447
$z
An electronic book accessible through the World Wide Web; click for information
856
4 1
$3
Table of contents only
$u
http://www.loc.gov/catdir/toc/ecip0818/2008020851.html
994
$a
C0
$b
TEF
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9085537
電子資源
11.線上閱覽_V
電子書
EB W9085537
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入