紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Record label marketing/ Tom Hutchison, Amy Macy, Paul Allen. |
作者: |
Hutchison, Thomas W. |
其他作者: |
Allen, Paul. |
出版者: |
Burlington, MA :Focal Press, : c2010., |
面頁冊數: |
1 online resource (xii, 449 p.) :ill. |
附註: |
Description based on print version record. |
內容註: |
Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan. |
標題: |
Music trade. - |
電子資源: |
http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298253 |
電子資源: |
http://www.sciencedirect.com/science/book/9780240812380An electronic book accessible through the World Wide Web; click for information |
電子資源: |
http://public.eblib.com/EBLPublic/PublicView.do?ptiID=477349Click here to view book |
ISBN: |
0240813936 (electronic bk.) |