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Gay and lesbian tourism = the essent...

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Gay and lesbian tourism = the essential guide for marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Gay and lesbian tourism/ Jeff Guaracino.
其他題名:	the essential guide for marketing /
作者:	Guaracino, Jeff.
出版者:	Amsterdam ;Elsevier/Butterworth-Heinemann, : 2007.,
面頁冊數:	xix, 183 p. :ill. ;24 cm.
附註:	Includes index.
內容註:	I.Introduction to gay and lesbian tourism -- II.Research: The demographic and economic profile -- III.What makes a destination or travel product gay-friendly? -- IV.Marketing: Starting your own tourism campaign -- V.Building stakeholder support -- VI.Overcoming challenges -- VII.Future Trends -- VIII.Terminology: Getting it straight.
標題:	Gay travelers. -
電子資源:	http://www.sciencedirect.com/science/book/9780750682329An electronic book accessible through the World Wide Web; click for information
電子資源:	http://www.loc.gov/catdir/toc/fy0804/2008297523.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0827/2008297523-d.html
ISBN:	0750682329

Gay and lesbian tourism = the essential guide for marketing /
Guaracino, Jeff.

Gay and lesbian tourismthe essential guide for marketing /[electronic resource] :Jeff Guaracino. - 1st ed. - Amsterdam ;Elsevier/Butterworth-Heinemann,2007. - xix, 183 p. :ill. ;24 cm.

Includes index.

Includes bibliographical references and index.

I.Introduction to gay and lesbian tourism -- II.Research: The demographic and economic profile -- III.What makes a destination or travel product gay-friendly? -- IV.Marketing: Starting your own tourism campaign -- V.Building stakeholder support -- VI.Overcoming challenges -- VII.Future Trends -- VIII.Terminology: Getting it straight.

This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community. * The only book to offer a comprehensive foundation of knowledge for marketers on the gay and lesbian travel consumer * Provides a current and comprehensive survey of research * Offers a practical approach from the industry's top experts in gay tourism.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 0750682329

Source: 132021:132128Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

1068448
Gay travelers.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HQ75.25 / .G83 2007

Dewey Class. No.: 338.47910688

Gay and lesbian tourism = the essential guide for marketing /
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