Creating valuable business strategies
Kenyon, Alfred.

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  • Creating valuable business strategies
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Creating valuable business strategies/ Shiv S. Mathur and Alfred Kenyon.
    作者: Mathur, Shiv Sahai.
    其他作者: Kenyon, Alfred.
    出版者: Amsterdam ;Elsevier/Butterworth-Heinemann, : 2008.,
    面頁冊數: xxii, 238 p. :ill. ;24 cm.
    內容註: Setting the scene: The need to design future offerings; The purpose of a business is to build value; The basics of designing a winning offering. How to design a winning competitive position: Why and how to differentiate; Differentiating in the support and merchandise dimensions; Differentiation creates private markets; Markets with dominant players. No success without winning resources: A winning offering needs to exploit a winning resource with the four cornerstones; Winning resources: pitfalls; Getting it together: the scissors process. Corporate strategy: managing the collection of offerings: Corporate strategy: its nature and aim; Success in diversification: relatedness; Success in diversification: the filters and the better-off test. Organizing and structuring for offering-centred strategies: Offerings need sponsors; Delivering value through corporate strategy. Final reflections: Stumbling-blocks and entrenched attitudes.
    標題: Business planning. -
    電子資源: http://www.sciencedirect.com/science/book/9780750685481An electronic book accessible through the World Wide Web; click for information
    電子資源: http://www.loc.gov/catdir/enhancements/fy0827/2008614355-d.html
    ISBN: 0750685484
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