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Creativity and innovation for managers

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Creativity and innovation for managers/ Brian Clegg.
作者:	Clegg, Brian.
出版者:	Oxford ;Butterworth-Heinemann in association with the Institute of Management, : 1999.,
面頁冊數:	1 online resource (113 p.) :ill.
附註:	Description based on print version record.
內容註:	Innovation In-brief; Innovation emerges; The mechanics of innovation; The innovation powerhouses; Swamps and alligators; The innovation programme; Innovation in context; Innovation SWOT; Innovation agenda; Finding out more; Index.
標題:	Creative ability in business. -
電子資源:	http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=297954
電子資源:	http://www.sciencedirect.com/science/book/9780750642552An electronic book accessible through the World Wide Web; click for information
電子資源:	http://public.eblib.com/EBLPublic/PublicView.do?ptiID=535078Click here to view book
電子資源:	http://www.loc.gov/catdir/toc/els031/00265228.html
電子資源:	http://www.loc.gov/catdir/description/els031/00265228.html
ISBN:	0080503381 (electronic bk.)

Creativity and innovation for managers
Clegg, Brian.

Creativity and innovation for managers[electronic resource] /Brian Clegg. - Oxford ;Butterworth-Heinemann in association with the Institute of Management,1999. - 1 online resource (113 p.) :ill.

Description based on print version record.

Includes bibliographical references (p. [103]-108) and index.

Innovation In-brief; Innovation emerges; The mechanics of innovation; The innovation powerhouses; Swamps and alligators; The innovation programme; Innovation in context; Innovation SWOT; Innovation agenda; Finding out more; Index.

Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic. It provides; - a practical approach to business creativity without the hype; - an agenda for making innovation happen in your business - a real world view. What is business creativity and how can it benefit your company? How to avoid the pitfalls of creativity and innovation Practical and action-focused.

ISBN: 0080503381 (electronic bk.)Subjects--Topical Terms:

547370
Creative ability in business.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD53 / .C57 1999eb

Dewey Class. No.: 658.4/094

Creativity and innovation for managers
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300 $a 1 online resource (113 p.) : $b ill.
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505 0 $a Innovation In-brief; Innovation emerges; The mechanics of innovation; The innovation powerhouses; Swamps and alligators; The innovation programme; Innovation in context; Innovation SWOT; Innovation agenda; Finding out more; Index.
520 $a Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic. It provides; - a practical approach to business creativity without the hype; - an agenda for making innovation happen in your business - a real world view. What is business creativity and how can it benefit your company? How to avoid the pitfalls of creativity and innovation Practical and action-focused.
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