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Internet user preferences in relatio...

Iowa State University., Logistics, Operations, and Management Information Systems.

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Internet user preferences in relation to cognitive and affective styles.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Internet user preferences in relation to cognitive and affective styles./
作者:	Meyer, Georg.
面頁冊數:	65 p.
附註:	Adviser: Anthony M. Townsend.
Contained By:	Masters Abstracts International46-06.
標題:	Business Administration, Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1453906
ISBN:	9780549595755

Internet user preferences in relation to cognitive and affective styles.
Meyer, Georg.

Internet user preferences in relation to cognitive and affective styles. - 65 p.

Adviser: Anthony M. Townsend.

Thesis (M.S.)--Iowa State University, 2008.

This study investigated whether differences in user personality---specifically cognitive and affective styles---impact the user's perception of usability for different types of web sites, since perceived usability is an important aspect of persuasiveness of a web site. For this purpose, different measures of cognitive style and affective style were applied and two versions (high cognitive resp. affective appeal) of web sites educating users about a topic were designed. Users were instructed to explore the sites and rate their usability. Support was found that design for better perceived usability was possible based on need for cognition. Implications were discussed and deeper exploration in future research suggested. In addition, in this paper it was explored whether differences in user personalities matter in information assurance by investigating correlations with concerns for information privacy and user password practices. Statistically significant relationships were discovered.

ISBN: 9780549595755Subjects--Topical Terms:

626628
Business Administration, Management.

Internet user preferences in relation to cognitive and affective styles.
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520 $a This study investigated whether differences in user personality---specifically cognitive and affective styles---impact the user's perception of usability for different types of web sites, since perceived usability is an important aspect of persuasiveness of a web site. For this purpose, different measures of cognitive style and affective style were applied and two versions (high cognitive resp. affective appeal) of web sites educating users about a topic were designed. Users were instructed to explore the sites and rate their usability. Support was found that design for better perceived usability was possible based on need for cognition. Implications were discussed and deeper exploration in future research suggested. In addition, in this paper it was explored whether differences in user personalities matter in information assurance by investigating correlations with concerns for information privacy and user password practices. Statistically significant relationships were discovered.
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