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The changing visual identity of chur...

University of Central Oklahoma., Design.

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The changing visual identity of churches: From symbols to branding.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The changing visual identity of churches: From symbols to branding./
作者:	Fuller, Corey Lee.
面頁冊數:	103 p.
附註:	Adviser: Amy Johnson.
Contained By:	Masters Abstracts International47-05.
標題:	Design and Decorative Arts. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1464696
ISBN:	9781109156218

The changing visual identity of churches: From symbols to branding.
Fuller, Corey Lee.

The changing visual identity of churches: From symbols to branding. - 103 p.

Adviser: Amy Johnson.

Thesis (M.F.A.)--University of Central Oklahoma, 2009.

This study, titled "The Changing Visual Identity of Churches: From Symbols to Branding", follows the evolution from simple symbols to modern visual identity systems being used by churches. This research explores when the transition occurred and discusses the contributing factors such as church history, societal shifts, advances in communication and technology as well as modern consumerism and corporate brand identity, all of which play a pivotal role in the transfer from simple symbols to high-concept church branding.

ISBN: 9781109156218Subjects--Topical Terms:

1020245
Design and Decorative Arts.

The changing visual identity of churches: From symbols to branding.
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