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The potential for misleading visual ...

Rochester Institute of Technology., Graphic Design.

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The potential for misleading visual communication on food packaging.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The potential for misleading visual communication on food packaging./
作者:	Hayes, Terry Ann.
面頁冊數:	173 p.
附註:	Adviser: Deborah Beardslee.
Contained By:	Masters Abstracts International47-05.
標題:	Design and Decorative Arts. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1464584
ISBN:	9781109151589

The potential for misleading visual communication on food packaging.
Hayes, Terry Ann.

The potential for misleading visual communication on food packaging. - 173 p.

Adviser: Deborah Beardslee.

Thesis (M.F.A.)--Rochester Institute of Technology, 2009.

Key Words: Graphic Design; Food Package Design; Nutritional Messages; Visual Communication; Point of Purchase; Purchase Decision

ISBN: 9781109151589Subjects--Topical Terms:

1020245
Design and Decorative Arts.

The potential for misleading visual communication on food packaging.
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300 $a 173 p.
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520 $a Key Words: Graphic Design; Food Package Design; Nutritional Messages; Visual Communication; Point of Purchase; Purchase Decision
520 $a Consumers today are becoming more health conscious in light of America's growing obesity epidemic. Because of this, food companies often selectively highlight the healthfulness of their products, while carefully de-emphasizing the unhealthy components. These messages are frequently communicated by the food packaging itself, because packaging is a major influence on a shopper's perception of the food inside. The design of the food package, comprising both the two-dimensional surfaces and overall three-dimensional form, conveys these messages through variables related to color, imagery, typography, language, and shape.
520 $a This thesis examined both organic and natural food packaging to uncover how healthfulness is communicated in each product category. Graphic design variables promoting healthfulness were analyzed in conjunction with actual nutritional information to discover their congruency. In addition, other nutritional message claims were researched to find out whether they were regulated or unregulated by the government. These findings led to design applications that were intended to educate the public about these various claims and encourage consumers to make informed buying decisions. The applications were placed in a grocery store context and used unexpected formats and placements to attract consumer attention.
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