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Interactive tutorials in the marketi...

Rochester Institute of Technology., Computer Graphics Design.

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Interactive tutorials in the marketing of digital cameras: How tutorials benefit consumers and retailers.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Interactive tutorials in the marketing of digital cameras: How tutorials benefit consumers and retailers./
作者:	Eckert, Andrew C.
面頁冊數:	30 p.
附註:	Adviser: Chris Jackson.
Contained By:	Masters Abstracts International47-03.
標題:	Design and Decorative Arts. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1460294
ISBN:	9780549935490

Interactive tutorials in the marketing of digital cameras: How tutorials benefit consumers and retailers.
Eckert, Andrew C.

Interactive tutorials in the marketing of digital cameras: How tutorials benefit consumers and retailers. - 30 p.

Adviser: Chris Jackson.

Thesis (M.F.A.)--Rochester Institute of Technology, 2008.

Keywords: Photography, photo education, art education, camera, camera mechanics, shutter, aperture, image sensor, lens, metering system, interactive, and instructional multimedia

ISBN: 9780549935490Subjects--Topical Terms:

1020245
Design and Decorative Arts.

Interactive tutorials in the marketing of digital cameras: How tutorials benefit consumers and retailers.
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035 $a (UMI)AAI1460294
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040 $a UMI $c UMI
100 1 $a Eckert, Andrew C. $3 1057770
245 1 0 $a Interactive tutorials in the marketing of digital cameras: How tutorials benefit consumers and retailers.
300 $a 30 p.
500 $a Adviser: Chris Jackson.
500 $a Includes supplementary digital materials.
500 $a Source: Masters Abstracts International, Volume: 47-03, page: 1241.
502 $a Thesis (M.F.A.)--Rochester Institute of Technology, 2008.
520 $a Keywords: Photography, photo education, art education, camera, camera mechanics, shutter, aperture, image sensor, lens, metering system, interactive, and instructional multimedia
520 $a There is a growing market for digital single-lens reflex cameras (SLRs) that is driven by their ease of use, accessibility, and falling price points. Marketing these cameras with an interactive tutorial not only allows photo enthusiasts to improve as photographers, but also gives the retailer a profitable add-on and selling incentive. This work explores how interactive multimedia can be utilized as a source for instruction in camera mechanics. The proposed model is an interface using a virtual camera with which the user interacts. From this starting point the user can choose tutorials from corresponding elements on the camera. The topics covered include the shutter, aperture, image sensor, lens, and metering system. The interface allows for multiple paths through the tutorials. The tutorials are also interconnected so the user can transfer between topics when necessary. Tutorial information is layered from basic to detailed so the user can determine the amount of information they will access on a particular topic. By providing information in this way the users can customize the tutorial to fit their needs and interests.
590 $a School code: 0465.
650 4 $a Design and Decorative Arts. $3 1020245
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0338
690 $a 0389
710 2 $a Rochester Institute of Technology. $b Computer Graphics Design. $3 1025828
773 0 $t Masters Abstracts International $g 47-03.
790 $a 0465
790 1 0 $a Davidhazy, Andy $e committee member
790 1 0 $a Deluna, Dan $e committee member
790 1 0 $a Jackson, Chris, $e advisor
791 $a M.F.A.
792 $a 2008
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1460294