The Facebook era : = tapping online ...
Shih, Clara Chung-wai.

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  • The Facebook era : = tapping online social networks to build better products, reach new audiences, and sell more stuff /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: The Facebook era :/ Clara Shih.
    其他題名: tapping online social networks to build better products, reach new audiences, and sell more stuff /
    作者: Shih, Clara Chung-wai.
    出版者: Boston :Prentice Hall, : c2009.,
    面頁冊數: xiv, 236 p. :ill., map ;23 cm.
    附註: Includes index.
    內容註: The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
    標題: Business enterprises - Computer networks. -
    ISBN: 9780137152223 (pbk. : alk. paper)
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F0063604 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HD30.37 S49 2009 一般使用(Normal) 在架 0
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