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The Facebook era : = tapping online ...
~
Shih, Clara Chung-wai.
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The Facebook era : = tapping online social networks to build better products, reach new audiences, and sell more stuff /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The Facebook era :/ Clara Shih.
其他題名:
tapping online social networks to build better products, reach new audiences, and sell more stuff /
作者:
Shih, Clara Chung-wai.
出版者:
Boston :Prentice Hall, : c2009.,
面頁冊數:
xiv, 236 p. :ill., map ;23 cm.
附註:
Includes index.
內容註:
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
標題:
Business enterprises - Computer networks. -
ISBN:
9780137152223 (pbk. : alk. paper)
The Facebook era : = tapping online social networks to build better products, reach new audiences, and sell more stuff /
Shih, Clara Chung-wai.
The Facebook era :
tapping online social networks to build better products, reach new audiences, and sell more stuff /Clara Shih. - Boston :Prentice Hall,c2009. - xiv, 236 p. :ill., map ;23 cm.
Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
ISBN: 9780137152223 (pbk. : alk. paper)
LCCN: 2009000872Subjects--Topical Terms:
712469
Business enterprises
--Computer networks.
LC Class. No.: HD30.37 / .S49 2009
Dewey Class. No.: 658.8/72
The Facebook era : = tapping online social networks to build better products, reach new audiences, and sell more stuff /
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tapping online social networks to build better products, reach new audiences, and sell more stuff /
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