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Shopping and the self: The relations...

Oklahoma State University., Psychology.

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Shopping and the self: The relationships among body size, body-esteem, and women's shopping behaviors.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Shopping and the self: The relationships among body size, body-esteem, and women's shopping behaviors./
作者:	Longoria, Adelina.
面頁冊數:	64 p.
附註:	Adviser: Shelia M. Kennison.
Contained By:	Dissertation Abstracts International69-09B.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3320837
ISBN:	9780549746799

Shopping and the self: The relationships among body size, body-esteem, and women's shopping behaviors.
Longoria, Adelina.

Shopping and the self: The relationships among body size, body-esteem, and women's shopping behaviors. - 64 p.

Adviser: Shelia M. Kennison.

Thesis (Ph.D.)--Oklahoma State University, 2008.

Theories of the self suggest that individuals are likely to strive towards maintaining or enhancing self-esteem. Such theories have implications for marketing and models of consumer decision-making. Thus far, there have been few attempts to predict shopping behaviors from characteristics specifically related to the self. The present research aimed to fill this gap in knowledge, by investigating the relationships among body-size, body-esteem, and women's apparel shopping behaviors. Three hundred twenty one women between the ages of 18 and 25 were surveyed. The results showed that body-esteem was a significant mediator between body size and brick and mortar shopping experience satisfaction. Additionally, the results showed that public self-consciousness moderated the relationship between body-esteem and shopping experiences. A comprehensive model of women's apparel shopping preferences is proposed.

ISBN: 9780549746799Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Shopping and the self: The relationships among body size, body-esteem, and women's shopping behaviors.
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520 $a Theories of the self suggest that individuals are likely to strive towards maintaining or enhancing self-esteem. Such theories have implications for marketing and models of consumer decision-making. Thus far, there have been few attempts to predict shopping behaviors from characteristics specifically related to the self. The present research aimed to fill this gap in knowledge, by investigating the relationships among body-size, body-esteem, and women's apparel shopping behaviors. Three hundred twenty one women between the ages of 18 and 25 were surveyed. The results showed that body-esteem was a significant mediator between body size and brick and mortar shopping experience satisfaction. Additionally, the results showed that public self-consciousness moderated the relationship between body-esteem and shopping experiences. A comprehensive model of women's apparel shopping preferences is proposed.
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