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Showing the design/business relation...

University of Calgary (Canada).

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Showing the design/business relationship: A visual tool to moderate perceived risk.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Showing the design/business relationship: A visual tool to moderate perceived risk./
作者:	Sloane, James.
面頁冊數:	120 p.
附註:	Source: Masters Abstracts International, Volume: 46-05, page: 2353.
Contained By:	Masters Abstracts International46-05.
標題:	Business Administration, Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR37647
ISBN:	9780494376478

Showing the design/business relationship: A visual tool to moderate perceived risk.
Sloane, James.

Showing the design/business relationship: A visual tool to moderate perceived risk. - 120 p.

Source: Masters Abstracts International, Volume: 46-05, page: 2353.

Thesis (M.E.Des.)--University of Calgary (Canada), 2008.

Keywords. perceived risk, collaboration, client relationship, knowledge visualization (KV), disciplinary differences, recommendations, exploratory research, uncertainty, framework, shared methods.

ISBN: 9780494376478Subjects--Topical Terms:

626628
Business Administration, Management.

Showing the design/business relationship: A visual tool to moderate perceived risk.
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245 1 0 $a Showing the design/business relationship: A visual tool to moderate perceived risk.
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502 $a Thesis (M.E.Des.)--University of Calgary (Canada), 2008.
520 $a Keywords. perceived risk, collaboration, client relationship, knowledge visualization (KV), disciplinary differences, recommendations, exploratory research, uncertainty, framework, shared methods.
520 $a Design consultants and their business-oriented clients traditionally struggle with collaboration. Here I show that the key challenge lies in the fact that these two groups perceive risk differently. Specifically, business people avoid risk, while designers view it as essential to innovation. I propose that Knowledge Visualization (KV) can be used to help designers address uncertainties and moderate perceptions of risk. This study concludes with a set of five recommendations for use of KV in this context. The recommendations stem from five novel perspectives, offering a framework for strategic use of KV where business and design processes overlap. The objective of the framework is to help designers to apply KV in order to moderate feelings of uncertainty, exposure and risk in new clients.
520 $a An exploratory study was conducted, using semi-structured interviews with five practicing and experienced design professionals in order to gain a deeper understanding of the difficulties within the designer/client relationship. Through the analysis of the evidence two themes emerged: (a) the disciplinary differences between the two professions all manifest in a difference in perception of risk, and (b) this is exaggerated in new relationships with design-naive clients.
520 $a Exploration of the relationship shows that despite the troublesome differences there is evidence of an emergent common ground for designers and business types. Through investigations in the literature and in the field, I identify KV as an underutilized collaboration tool with significant potential to take advantage of this common ground and to moderate client perceptions of risk.
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