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The commodification of search.

San Jose State University.

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The commodification of search.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The commodification of search./
Author:	Chen, Hsiao-Yin.
Description:	90 p.
Notes:	Adviser: Lilly Buchwitz.
Contained By:	Masters Abstracts International47-05.
Subject:	Information Science. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1463396
ISBN:	9781109075410

The commodification of search.
Chen, Hsiao-Yin.

The commodification of search. - 90 p.

Adviser: Lilly Buchwitz.

Thesis (M.S.)--San Jose State University, 2008.

This thesis addresses the topic of the commodification of search by examining the historical role of the Internet search engine. Given the fact that the search engine is crucial in the dissemination and the construction of knowledge for its users, it is important to understand the variables that led to both its creation and continued use. This study presents the early history of the search engine from 1990 to 1998, and charts its ongoing transformation, via commercialization, from its status as an information gatekeeper to that of an advertising tool. Rather than focusing on the search engine's commercial value, the researcher utilizes Marx's commodification theory in conjunction with modern studies of the political economy of communications. This is a critical analysis that reconsiders the value of the proliferation of commercialized search engines in relation to the concentrated, online power structure that has resulted from such proliferation.

ISBN: 9781109075410Subjects--Topical Terms:

1017528
Information Science.

The commodification of search.
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020 $a 9781109075410
035 $a (UMI)AAI1463396
035 $a AAI1463396
040 $a UMI $c UMI
100 1 $a Chen, Hsiao-Yin. $3 1032504
245 1 4 $a The commodification of search.
300 $a 90 p.
500 $a Adviser: Lilly Buchwitz.
500 $a Source: Masters Abstracts International, Volume: 47-05, page: .
502 $a Thesis (M.S.)--San Jose State University, 2008.
520 $a This thesis addresses the topic of the commodification of search by examining the historical role of the Internet search engine. Given the fact that the search engine is crucial in the dissemination and the construction of knowledge for its users, it is important to understand the variables that led to both its creation and continued use. This study presents the early history of the search engine from 1990 to 1998, and charts its ongoing transformation, via commercialization, from its status as an information gatekeeper to that of an advertising tool. Rather than focusing on the search engine's commercial value, the researcher utilizes Marx's commodification theory in conjunction with modern studies of the political economy of communications. This is a critical analysis that reconsiders the value of the proliferation of commercialized search engines in relation to the concentrated, online power structure that has resulted from such proliferation.
520 $a By mapping the early history of the Internet search engine, this study reveals that there are at least three search commodities produced in the course of search engine commercialization: search engine technology, search services, and search engine users. Intensive marketing activities are shown to significantly consolidate power that gives privilege to commercial websites. At the end of this study, viable alternatives to major search engines are suggested that may restore the authentic relation between a user's query and the Web's reply.
590 $a School code: 6265.
650 4 $a Information Science. $3 1017528
650 4 $a Mass Communications. $3 1017395
650 4 $a Sociology, Social Structure and Development. $3 1017425
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690 $a 0708
690 $a 0723
710 2 $a San Jose State University. $3 1020800
773 0 $t Masters Abstracts International $g 47-05.
790 $a 6265
790 1 0 $a Buchwitz, Lilly, $e advisor
791 $a M.S.
792 $a 2008
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1463396