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The emotional experience model: An I...
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University of Arkansas.
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The emotional experience model: An Interaction Ritual perspective on how consumer subcultures can emotionally re-energize the daily routine .
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The emotional experience model: An Interaction Ritual perspective on how consumer subcultures can emotionally re-energize the daily routine ./
作者:
Huggins, Kyle Anthony.
面頁冊數:
106 p.
附註:
Source: Dissertation Abstracts International, Volume: 69-06, Section: A, page: 2363.
Contained By:
Dissertation Abstracts International69-06A.
標題:
Business Administration, Marketing. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3317845
ISBN:
9780549661382
The emotional experience model: An Interaction Ritual perspective on how consumer subcultures can emotionally re-energize the daily routine .
Huggins, Kyle Anthony.
The emotional experience model: An Interaction Ritual perspective on how consumer subcultures can emotionally re-energize the daily routine .
- 106 p.
Source: Dissertation Abstracts International, Volume: 69-06, Section: A, page: 2363.
Thesis (Ph.D.)--University of Arkansas, 2008.
This qualitative dissertation is composed of two essays that explore the function of emotion within the context of consumer behavior. The first essay is conceptual in nature. It utilizes Randall Collins's (2004) Interaction Ritual Theory to develop a sociological model of emotional experience. The Emotional Experience Model suggests that as individuals participate in an activity together, their collective situational engrossment in that moment results in shared emotion. Performed in a ritualistic fashion over time, their short-term, transient emotions (e.g. joy, happiness, or anger) are transformed into long-term emotional energy (privilege, power, status acceptance or rejection). This emotional energy creates a new contextual identity for the participants and converts profane (mundane) consumption experiences into sacred (extraordinary) consumer experiences.
ISBN: 9780549661382Subjects--Topical Terms:
1017573
Business Administration, Marketing.
The emotional experience model: An Interaction Ritual perspective on how consumer subcultures can emotionally re-energize the daily routine .
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This qualitative dissertation is composed of two essays that explore the function of emotion within the context of consumer behavior. The first essay is conceptual in nature. It utilizes Randall Collins's (2004) Interaction Ritual Theory to develop a sociological model of emotional experience. The Emotional Experience Model suggests that as individuals participate in an activity together, their collective situational engrossment in that moment results in shared emotion. Performed in a ritualistic fashion over time, their short-term, transient emotions (e.g. joy, happiness, or anger) are transformed into long-term emotional energy (privilege, power, status acceptance or rejection). This emotional energy creates a new contextual identity for the participants and converts profane (mundane) consumption experiences into sacred (extraordinary) consumer experiences.
520
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The second essay uses the Emotional Experience Model to explore the conversionary power of emotional energy within the marketing context of consumer subcultures. Through individual and group utilizations of subcultural activities, consumers incorporate their "passion" as necessary components in their daily routine. Rituals involving these subcultural activities emotionally invigorate and provide meaning through past, present, and future interactional experiences. Here specifically, this phenomenon is investigated within the consumer subculture surrounding fly-fishing. Multiple interpretive methodologies including historical analysis, ethnography, netnography, and existential-phenomenology are used over two years of data collection to promulgate a model of consumer subcultural longevity.
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From an interaction ritual perspective, consumer subcultural longevity is interpreted as a sustained process of emotional experience by which positive emotional energy is created as a direct result of an effervescent experience involving the subcultural activity. Results demonstrate that emotional energy is created through four consumptive modes of effervescent emotional experience: distributive, collective, preservative, and substitutive. The positive emotional energy can be absorbed into the individual's daily chain of interactions whereby emotionally re-energizing the individual's daily routine and can be transposed back into the consumer subculture whereby increasing the subcultural longevity. Finally, absorptive and transpositive modes of emotional energy function dialectically to reinforce the participant's perceived value of the subcultural activity.
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