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Representativeness of samples used i...

Southern Connecticut State University.

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Representativeness of samples used in survey research conducted on the Internet and over the phone.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Representativeness of samples used in survey research conducted on the Internet and over the phone./
作者:	Moroz, Piotr.
面頁冊數:	54 p.
附註:	Adviser: William J. Diffley.
Contained By:	Masters Abstracts International47-01.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1456243
ISBN:	9780549681236

Representativeness of samples used in survey research conducted on the Internet and over the phone.
Moroz, Piotr.

Representativeness of samples used in survey research conducted on the Internet and over the phone. - 54 p.

Adviser: William J. Diffley.

Thesis (M.S.)--Southern Connecticut State University, 2008.

The study presented in this paper examined the equivalence of online and telephone samples used in marketing research studies between the years 2002 and 2007. The researcher compared the demographic characteristics and purchasing intentions of participants in online and telephone surveys. All participants were women, ages 18-65. The researcher also compared the demographic distribution of those participants to the demographic distribution of the general population. This research addressed some key questions related to quality of data obtained online. While telephone surveys are widely used and accepted in various research fields, this research showed that, with respect to demographics, online samples were equivalent to telephone samples. It also showed that, in spite of not being randomly selected from the entire population, online samples represent the population to a satisfactory extent, and their representativeness is comparable to that of telephone samples.

ISBN: 9780549681236Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Representativeness of samples used in survey research conducted on the Internet and over the phone.
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520 $a The study presented in this paper examined the equivalence of online and telephone samples used in marketing research studies between the years 2002 and 2007. The researcher compared the demographic characteristics and purchasing intentions of participants in online and telephone surveys. All participants were women, ages 18-65. The researcher also compared the demographic distribution of those participants to the demographic distribution of the general population. This research addressed some key questions related to quality of data obtained online. While telephone surveys are widely used and accepted in various research fields, this research showed that, with respect to demographics, online samples were equivalent to telephone samples. It also showed that, in spite of not being randomly selected from the entire population, online samples represent the population to a satisfactory extent, and their representativeness is comparable to that of telephone samples.
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