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Physicians' perceptions on the ethic...

University of Southern California., Strategic Public Relations.

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Physicians' perceptions on the ethics of free drug samples.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Physicians' perceptions on the ethics of free drug samples./
作者:	Franklin, Lauren Paule.
面頁冊數:	89 p.
附註:	Adviser: Jennifer Floto.
Contained By:	Masters Abstracts International46-06.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1454093
ISBN:	9780549608851

Physicians' perceptions on the ethics of free drug samples.
Franklin, Lauren Paule.

Physicians' perceptions on the ethics of free drug samples. - 89 p.

Adviser: Jennifer Floto.

Thesis (M.A.)--University of Southern California, 2008.

American physicians are constantly bombarded with offers of free equipment trial, drug samples, patient materials and scores of other incentives. This practice has come under scrutiny by consumer advocacy groups in recent years. Of particular concern is the widely accepted practice of providing drug samples for physicians to then offer to patients.

ISBN: 9780549608851Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Physicians' perceptions on the ethics of free drug samples.
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500 $a Source: Masters Abstracts International, Volume: 46-06, page: 2921.
502 $a Thesis (M.A.)--University of Southern California, 2008.
520 $a American physicians are constantly bombarded with offers of free equipment trial, drug samples, patient materials and scores of other incentives. This practice has come under scrutiny by consumer advocacy groups in recent years. Of particular concern is the widely accepted practice of providing drug samples for physicians to then offer to patients.
520 $a This study seeks to discover physicians' perceptions on the ethics of drug samples. Direct-to-consumer advertising promotional tactics such as the provision of free prescription drug samples have been extremely effective in influencing patient brand loyalty and physician prescribing behavior. However, while drug samples are effective, the ethics behind them are in question. The author investigates physicians' perceptions and opinions of the sampling tactic to better understand if free prescription drug samples are beneficial to the medical community and the patients that receive such medications.
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