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The unity of form and function: Maki...

The University of Texas at Austin., Marketing.

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The unity of form and function: Making sense of product design from a consumer's point of view.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The unity of form and function: Making sense of product design from a consumer's point of view./
作者:	Luchs, Michael Gerhard.
面頁冊數:	74 p.
附註:	Advisers: Vijay Mahajan; Rajagopal Raghunathan.
Contained By:	Dissertation Abstracts International69-06A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3315259
ISBN:	9780549648147

The unity of form and function: Making sense of product design from a consumer's point of view.
Luchs, Michael Gerhard.

The unity of form and function: Making sense of product design from a consumer's point of view. - 74 p.

Advisers: Vijay Mahajan; Rajagopal Raghunathan.

Thesis (Ph.D.)--The University of Texas at Austin, 2008.

This research demonstrates that the perceived unity of product form and function has a significant effect on consumers' product evaluations, where unity refers to the perception that the form and function share common associations, or meanings. Findings from three experiments suggest that beyond the independent effects of product form and function, consumers like unified products more than they like disunified products. This effect is demonstrated in an abstract context as well as in the product contexts of consumer packaged goods and durables. In addition to demonstrating the positive effect of form-function unity on product evaluations, this research shows that this effect is mediated by the perception that unified products make more sense than disunified products. This research further shows that this effect is moderated by consumers' involvement and product knowledge. While consumers like unified (vs. disunified) products more in general, consumers high in the combination of involvement and product knowledge like disunified products equally due to their perceived greater attribute value. These results are of significance both to academicians and practitioners concerned with understanding consumers' responses to products.

ISBN: 9780549648147Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The unity of form and function: Making sense of product design from a consumer's point of view.
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520 $a This research demonstrates that the perceived unity of product form and function has a significant effect on consumers' product evaluations, where unity refers to the perception that the form and function share common associations, or meanings. Findings from three experiments suggest that beyond the independent effects of product form and function, consumers like unified products more than they like disunified products. This effect is demonstrated in an abstract context as well as in the product contexts of consumer packaged goods and durables. In addition to demonstrating the positive effect of form-function unity on product evaluations, this research shows that this effect is mediated by the perception that unified products make more sense than disunified products. This research further shows that this effect is moderated by consumers' involvement and product knowledge. While consumers like unified (vs. disunified) products more in general, consumers high in the combination of involvement and product knowledge like disunified products equally due to their perceived greater attribute value. These results are of significance both to academicians and practitioners concerned with understanding consumers' responses to products.
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