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Cause, purpose, and passion: Ingroup...

Long Island University, The Brooklyn Center.

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Cause, purpose, and passion: Ingroup and outgroup discourse of organizational websites representing the GLBT community.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Cause, purpose, and passion: Ingroup and outgroup discourse of organizational websites representing the GLBT community./
作者:	Barker, Jaime.
面頁冊數:	81 p.
附註:	Adviser: John Killoran.
Contained By:	Masters Abstracts International46-05.
標題:	Gender Studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1452432
ISBN:	9780549495864

Cause, purpose, and passion: Ingroup and outgroup discourse of organizational websites representing the GLBT community.
Barker, Jaime.

Cause, purpose, and passion: Ingroup and outgroup discourse of organizational websites representing the GLBT community. - 81 p.

Adviser: John Killoran.

Thesis (M.A.)--Long Island University, The Brooklyn Center, 2008.

Organizations that publicly communicate about and advocate for issues related to the Gay, Lesbian, Bisexual, and Transgender (GLBT) community design their Web pages to inform specific audiences about their political and social agendas. Using verbal and non-verbal cues, an organization builds its website with the intention of reaching a certain population of visitors, or Ingroup. With the increasing popularity of the World Wide Web, organizational pages can potentially reach anyone with Internet access, even though many visitors are not considered part of the Ingroup audience. Through the structure and design of the page, visitors are able to deduce in seconds whether or not they are part of the intended Ingroup. Visitors to the Web site who cannot access or relate to the verbal and non-verbal cues are part of the Outgroup, or unintended audience members. This study uses a sampling from two GLBT, two anti-gay, and two mainstream "gay-friendly" organizational web sites to assess, compare, and contrast how non-profit organizations use their Web pages to include some visitors and exclude others. Each organization communicates a message about the GLBT community to their intended Ingroup, while at the same time representing the GLBT community to Outgroup visitors.

ISBN: 9780549495864Subjects--Topical Terms:

898693
Gender Studies.

Cause, purpose, and passion: Ingroup and outgroup discourse of organizational websites representing the GLBT community.
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