語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Essential components of a graduate s...
~
Texas Woman's University.
FindBook
Google Book
Amazon
博客來
Essential components of a graduate social marketing curriculum for health educators: A Delphi study.
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Essential components of a graduate social marketing curriculum for health educators: A Delphi study./
作者:
Whitright, Audrey M.
面頁冊數:
110 p.
附註:
Adviser: William Cissell.
Contained By:
Dissertation Abstracts International65-12A.
標題:
Business Administration, Marketing. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3157754
ISBN:
9780496909773
Essential components of a graduate social marketing curriculum for health educators: A Delphi study.
Whitright, Audrey M.
Essential components of a graduate social marketing curriculum for health educators: A Delphi study.
- 110 p.
Adviser: William Cissell.
Thesis (Ph.D.)--Texas Woman's University, 2004.
This study identifies essential components of a social marketing curriculum for health promotion/health education professionals in a graduate public health program to enable them to develop the knowledge and skills necessary to design, implement, and evaluate a successful social marketing campaign. Four research questions were addressed: (1) Why should social marketing courses be offered in graduate health/public health programs of study? (2) What are the benefits to health educators or other health care practitioners of offering social marketing courses in graduate health/public health programs of study? (3) What knowledge and skills are required for designing, implementing, and evaluating a social marketing campaign? and (4) What are the essential components of a social marketing course in a health/public health curriculum that will prepare health educators/professionals to perform social marketing campaigns?
ISBN: 9780496909773Subjects--Topical Terms:
1017573
Business Administration, Marketing.
Essential components of a graduate social marketing curriculum for health educators: A Delphi study.
LDR
:03436nam 2200313 a 45
001
852021
005
20100629
008
100629s2004 ||||||||||||||||| ||eng d
020
$a
9780496909773
035
$a
(UMI)AAI3157754
035
$a
AAI3157754
040
$a
UMI
$c
UMI
100
1
$a
Whitright, Audrey M.
$3
1017667
245
1 0
$a
Essential components of a graduate social marketing curriculum for health educators: A Delphi study.
300
$a
110 p.
500
$a
Adviser: William Cissell.
500
$a
Source: Dissertation Abstracts International, Volume: 65-12, Section: A, page: 4481.
502
$a
Thesis (Ph.D.)--Texas Woman's University, 2004.
520
$a
This study identifies essential components of a social marketing curriculum for health promotion/health education professionals in a graduate public health program to enable them to develop the knowledge and skills necessary to design, implement, and evaluate a successful social marketing campaign. Four research questions were addressed: (1) Why should social marketing courses be offered in graduate health/public health programs of study? (2) What are the benefits to health educators or other health care practitioners of offering social marketing courses in graduate health/public health programs of study? (3) What knowledge and skills are required for designing, implementing, and evaluating a social marketing campaign? and (4) What are the essential components of a social marketing course in a health/public health curriculum that will prepare health educators/professionals to perform social marketing campaigns?
520
$a
The investigator has concluded, based on the study results and existing literature, that social marketing courses should be offered in graduate public health programs because health promotion/health education professionals should be expected to know social marketing, since it provides a systematic approach to problem analysis and program development. In addition, social marketing is a good fit with other health behavior theories and teaches audience segmentation allowing the health educator to more precisely design a program or intervention to reach specific populations. Furthermore, social marketing provides useful skills, tools, and techniques for influencing behavior change and teaches effective communication skills beneficial to program planning and implementation. And finally, the results of this study present 33 knowledge and skill elements deemed important for health promotion/health education professionals and 27 essential components of a social marketing curriculum in a graduate public health or health education program.
520
$a
Additional conclusions, which are injunction with those previously noted by other social marketers and health educators alike, include the following: (1) there exists a lack of adequate programs of study for non-profit or social marketing, (2) social marketing should be taught either in collaboration with an affiliated business school or as an interdisciplinary approach, (3) there should be development of a core curriculum in social marketing for health educators and other health care professionals.
590
$a
School code: 0925.
650
4
$a
Business Administration, Marketing.
$3
1017573
650
4
$a
Education, Business.
$3
1017515
650
4
$a
Education, Health.
$3
1017668
690
$a
0338
690
$a
0680
690
$a
0688
710
2
$a
Texas Woman's University.
$3
1017666
773
0
$t
Dissertation Abstracts International
$g
65-12A.
790
$a
0925
790
1 0
$a
Cissell, William,
$e
advisor
791
$a
Ph.D.
792
$a
2004
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3157754
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9068889
電子資源
11.線上閱覽_V
電子書
EB W9068889
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入