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Building buzz to beat the big boys =...

Sheehan, Kim.

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Building buzz to beat the big boys = word-of-mouth marketing for small businesses /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Building buzz to beat the big boys/ Steve O'Leary and Kim Sheehan.
其他題名:	word-of-mouth marketing for small businesses /
作者:	O'Leary, Steve.
其他作者:	Sheehan, Kim.
出版者:	Westport, Conn. :Praeger Publishers, : 2008.,
面頁冊數:	xvi, 178 p. :ill. ;25 cm.
標題:	Small business - Marketing. -
電子資源:	http://ebooks.abc-clio.com/?isbn=9780313345999An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313345988 (alk. paper)

Building buzz to beat the big boys = word-of-mouth marketing for small businesses /
O'Leary, Steve.

Building buzz to beat the big boysword-of-mouth marketing for small businesses /[electronic resource] :Steve O'Leary and Kim Sheehan. - Westport, Conn. :Praeger Publishers,2008. - xvi, 178 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 0313345988 (alk. paper)

LCCN: 2007041080Subjects--Topical Terms:

588315
Small business
--Marketing.

LC Class. No.: HF5827.95 / .O44 2008

Dewey Class. No.: 658.8/72

Building buzz to beat the big boys = word-of-mouth marketing for small businesses /
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020 $a 0313345988 (alk. paper)
020 $a 0313345996 (e-Book)
020 $a 9780313345982 (alk. paper)
020 $a 9780313345999 (e-Book)
035 $a (OCoLC)ocn174040218
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040 $a DLC $c DLC $d YDX $d BAKER $d BTCTA $d YDXCP $d UKM $d DLC
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300 $a xvi, 178 p. : $b ill. ; $c 25 cm.
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856 4 0 $3 Bibliographic record display $u http://ebooks.abc-clio.com/?isbn=9780313345999 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.