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  • Advertising 2.0 = social media marketing in a web 2.0 world /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Advertising 2.0/ Tracy L. Tuten.
    Reminder of title: social media marketing in a web 2.0 world /
    Author: Tuten, Tracy L.,
    Published: Westport, Conn. :Praeger Publishers, : c2008.,
    Description: p.
    [NT 15003449]: Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.
    Subject: Branding (Marketing) -
    Online resource: http://ebooks.abc-clio.com/?isbn=9780313352973An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
    ISBN: 0313352968 (alk. paper)
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