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Advertising 2.0 = social media marketing in a web 2.0 world /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advertising 2.0/ Tracy L. Tuten.
其他題名:	social media marketing in a web 2.0 world /
作者:	Tuten, Tracy L.,
出版者:	Westport, Conn. :Praeger Publishers, : c2008.,
面頁冊數:	p.
內容註:	Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.
標題:	Branding (Marketing) -
電子資源:	http://ebooks.abc-clio.com/?isbn=9780313352973An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313352968 (alk. paper)

Advertising 2.0 = social media marketing in a web 2.0 world /
Tuten, Tracy L.,1967-

Advertising 2.0social media marketing in a web 2.0 world /[electronic resource] :Tracy L. Tuten. - Westport, Conn. :Praeger Publishers,c2008. - p.

Includes bibliographical references and index.

Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.

ISBN: 0313352968 (alk. paper)

LCCN: 2008016491Subjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HF6146.I58 / T88 2008

Dewey Class. No.: 659.14/4

Advertising 2.0 = social media marketing in a web 2.0 world /
LDR:01716nam 2200277 a 45 001 845244
003 DLC
005 20100603
008 100603s2008 ctu b 001 0 eng
010 $a 2008016491
020 $a 0313352968 (alk. paper)
020 $a 0313352976 (e-Book)
020 $a 9780313352966 (alk. paper)
020 $a 9780313352973 (e-Book)
035 $a 2008016491
035 $a ABC0313352976
040 $a DLC $c DLC
050 0 $a HF6146.I58 $b T88 2008
082 0 0 $a 659.14/4 $2 22
100 1 $a Tuten, Tracy L., $d 1967- $3 1006844
245 1 0 $a Advertising 2.0 $h [electronic resource] : $b social media marketing in a web 2.0 world / $c Tracy L. Tuten.
260 $a Westport, Conn. : $c c2008. $b Praeger Publishers,
263 $a 0809--
300 $a p.
504 $a Includes bibliographical references and index.
505 0 $a Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.
650 0 $a Branding (Marketing) $3 625366
650 0 $a Internet advertising. $3 539584
650 0 $a Internet marketing. $3 570186
650 0 $a Online social networks. $3 624374
776 $c Original $z 0313352968
856 4 0 $3 Bibliographic record display $u http://ebooks.abc-clio.com/?isbn=9780313352973 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.