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Measuring the user experience = coll...

Albert, Bill

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Measuring the user experience = collecting, analyzing, and presenting usability metrics /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Measuring the user experience/ Tom Tullis, Bill Albert.
Reminder of title:	collecting, analyzing, and presenting usability metrics /
Author:	Tullis, Tom
other author:	Albert, Bill
Published:	Amsterdam ;Elsevier/Morgan Kaufmann, : c2008.,
Description:	xvii, 317 p. :ill. ;24 cm.
Series:	The Morgan Kaufmann series in interactive technologies
[NT 15003449]:	Introduction; Background: Data Types; Sampling Size; Experimental Design; Data Analysis. Overview of Usability Metrics: Types of Metrics; Methods and Metrics; Summative vs. Formative; Choosing Appropriate Metrics. Performance Metrics: Task Success; Completion Time; Errors; Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue; Severity Ratings; Test Biases; Reporting Positive Issues. Peferential-Based Metrics: Satisfaction; Ease of Use, Usefulness; Expectations; Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates; Web page Abandonment Rates. Derived Metrics: Task-based; Aggregate. Observational Metrics: Eye Movements; Stress; Facial Expressions; Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability; Automated Methods; Discount Techniques; Server Log Analysis; A/B Testing. Conclusion: Communication to Management; Cost Justification; Industry Trends.
Subject:	Measurement. -
Online resource:	http://www.engineeringvillage.com/controller/servlet/OpenURL?genre=book&isbn=9780123735584An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.sciencedirect.com/science/book/9780123735584An electronic book accessible through the World Wide Web; click for information
ISBN:	0123735580

Measuring the user experience = collecting, analyzing, and presenting usability metrics /
Tullis, Tom

Measuring the user experiencecollecting, analyzing, and presenting usability metrics /[electronic resource] :Tom Tullis, Bill Albert. - Amsterdam ;Elsevier/Morgan Kaufmann,c2008. - xvii, 317 p. :ill. ;24 cm. - The Morgan Kaufmann series in interactive technologies.

Includes bibliographical references and index.

Introduction; Background: Data Types; Sampling Size; Experimental Design; Data Analysis. Overview of Usability Metrics: Types of Metrics; Methods and Metrics; Summative vs. Formative; Choosing Appropriate Metrics. Performance Metrics: Task Success; Completion Time; Errors; Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue; Severity Ratings; Test Biases; Reporting Positive Issues. Peferential-Based Metrics: Satisfaction; Ease of Use, Usefulness; Expectations; Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates; Web page Abandonment Rates. Derived Metrics: Task-based; Aggregate. Observational Metrics: Eye Movements; Stress; Facial Expressions; Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability; Automated Methods; Discount Techniques; Server Log Analysis; A/B Testing. Conclusion: Communication to Management; Cost Justification; Industry Trends.

Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. . Presents criteria for selecting the most appropriate metric for every case . Takes a product and technology neutral approach . Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2008.

Mode of access: World Wide Web.

ISBN: 0123735580

Source: 133788:133914Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

592393
Measurement.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: QA76.9.U83 / T95 2008eb

Dewey Class. No.: 303.48/34

Measuring the user experience = collecting, analyzing, and presenting usability metrics /
LDR:03498cam 2200325 a 45 001 841447
003 OCoLC
005 20100601
006 m d
007 cr cn|||||||||
008 100601s2008 ne a sb 001 0 eng d
020 $a 0123735580
020 $a 9780123735584
035 $a (OCoLC)281596484
035 $a ocn281596484
037 $a 133788:133914 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS $d OPELS
049 $a TEFA
050 1 4 $a QA76.9.U83 $b T95 2008eb
082 0 4 $a 303.48/34 $2 22
100 1 $a Tullis, Tom $q (Thomas) $3 1000523
245 1 0 $a Measuring the user experience $h [electronic resource] : $b collecting, analyzing, and presenting usability metrics / $c Tom Tullis, Bill Albert.
260 $a Amsterdam ; $a Boston : $c c2008. $b Elsevier/Morgan Kaufmann,
300 $a xvii, 317 p. : $b ill. ; $c 24 cm.
440 4 $a The Morgan Kaufmann series in interactive technologies
504 $a Includes bibliographical references and index.
505 0 $a Introduction; Background: Data Types; Sampling Size; Experimental Design; Data Analysis. Overview of Usability Metrics: Types of Metrics; Methods and Metrics; Summative vs. Formative; Choosing Appropriate Metrics. Performance Metrics: Task Success; Completion Time; Errors; Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue; Severity Ratings; Test Biases; Reporting Positive Issues. Peferential-Based Metrics: Satisfaction; Ease of Use, Usefulness; Expectations; Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates; Web page Abandonment Rates. Derived Metrics: Task-based; Aggregate. Observational Metrics: Eye Movements; Stress; Facial Expressions; Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability; Automated Methods; Discount Techniques; Server Log Analysis; A/B Testing. Conclusion: Communication to Management; Cost Justification; Industry Trends.
520 $a Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. . Presents criteria for selecting the most appropriate metric for every case . Takes a product and technology neutral approach . Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2008. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 9, 2008). $n Access may be restricted to users at subscribing institutions.
650 0 $a Measurement. $3 592393
650 0 $a Technology assessment. $3 610951
650 0 $a User interfaces (Computer systems) $3 539550
650 0 $a User interfaces (Computer systems) $x Measurement. $3 1000524
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Albert, Bill $q (William) $3 1000522
710 2 $a ScienceDirect (Online service) $3 848416
856 4 0 $3 Referex $u http://www.engineeringvillage.com/controller/servlet/OpenURL?genre=book&isbn=9780123735584 $z An electronic book accessible through the World Wide Web; click for information
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780123735584 $z An electronic book accessible through the World Wide Web; click for information
994 $a C0 $b TEF