| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 正題名/作者: |
The back of the napkin :/ Dan Roam. |
| 其他題名: |
solving problems and selling ideas with pictures / |
| 作者: |
Roam, Dan. |
| 出版者: |
New York :Portfolio, : c2008., |
| 面頁冊數: |
viii, 278 p. :ill. ;19 cm. |
| 內容註: |
I: Introductions : anytime, anyone, anywhere: solving problems with pictures -- A whole new way of looking at business -- Which problems, which pictures, and who is "we"? -- A gamble we can't lose: the four steps of visual thinking -- II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking -- No thanks, just looking -- The six ways of seeing -- The sqvid: a practical lesson in applied imagination -- Frameworks for showing -- III: Developing ideas : the visual thinking MBA: putting visual thinking to work -- Showing and the visual thinking MBA -- Who are our customers? : pictures that solve a who/what problem -- How many are buying? : pictures that solve a how much problem -- Where is our business? : pictures that solve a where problem -- When can we fix things? : pictures that solve a when problem -- How can we improve our business? : pictures that solve a how problem -- Why should we even bother? : pictures that solve a why problem -- IV: Selling ideas : it's showtime -- Everything I know about business I learned in show-and-tell -- Drawing conclusions. |
| 標題: |
Problem solving - Audio-visual aids. - |
| 電子資源: |
http://digitalroam.com/ |
| ISBN: |
9781591841999 |