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Social marketing : = advances in res...

Basil, Debra Z.

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Social marketing : = advances in research and theory /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social marketing :/ Debra Z. Basil, Walter Wymer, editors.
其他題名:	advances in research and theory /
其他作者:	Basil, Debra Z.
出版者:	Binghamton, NY :Best Business Books, : c2007.,
面頁冊數:	xxi, 159 p. :ill. ;23 cm.
附註:	"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 17, numbers 1/2 2007."
標題:	Social marketing - Congresses. - Study and teaching -
電子資源:	http://www.loc.gov/catdir/toc/ecip075/2006038323.html
ISBN:	9780789029652 (hard cover) :

Social marketing : = advances in research and theory /
Social marketing :advances in research and theory /Debra Z. Basil, Walter Wymer, editors. - Binghamton, NY :Best Business Books,c2007. - xxi, 159 p. :ill. ;23 cm.

"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 17, numbers 1/2 2007."

Includes bibliographical references and index.

ISBN: 9780789029652 (hard cover) :UK65.00

LCCN: 2006038323

Nat. Bib. No.: GBA714403bnbSubjects--Topical Terms:

957104
Social marketing
--Study and teaching--Congresses.

LC Class. No.: HF5414 / .S635 2007

Dewey Class. No.: 658.8

Social marketing : = advances in research and theory /
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020 $a 0789029650 (hard cover : alk. paper)
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245 0 0 $a Social marketing : $b advances in research and theory / $c Debra Z. Basil, Walter Wymer, editors.
260 $a Binghamton, NY : $c c2007. $b Best Business Books,
300 $a xxi, 159 p. : $b ill. ; $c 23 cm.
500 $a "Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 17, numbers 1/2 2007."
500 $a "Consists of articles resulting from the inaugural conference "Social Marketing Advances in Research and Theory" (SMART), held September 16-18, 2004 in Kananaskis, Alberta Canada. ... sponsored by the Centre for Socially Responsible Marketing at the University of Lethbridge, Canada, in conjunction with the Society for Consumer Psychology"--Foreword.
504 $a Includes bibliographical references and index.
650 0 $a Social marketing $x Study and teaching $v Congresses. $3 957104
650 0 $a Social marketing $v Congresses. $3 957105
700 1 $a Basil, Debra Z. $3 957103
700 1 $a Wymer, Walter W. $3 774979
730 0 $a Journal of nonprofit & public sector marketing. $3 884661
809 $p BOOK $d HF5414 $e S635 $y 2007
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip075/2006038323.html