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Managing and marketing radical innov...
~
Sandberg, Birgitta.
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Managing and marketing radical innovations : = marketing new technology /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Managing and marketing radical innovations :/ Birgitta Sandberg.
其他題名:
marketing new technology /
作者:
Sandberg, Birgitta.
出版者:
London :Routledge, : c2008.,
面頁冊數:
xiv, 271 p. :ill. ;24 cm.
標題:
Technological innovations - Marketing. -
ISBN:
9780415433075
Managing and marketing radical innovations : = marketing new technology /
Sandberg, Birgitta.
Managing and marketing radical innovations :
marketing new technology /Birgitta Sandberg. - London :Routledge,c2008. - xiv, 271 p. :ill. ;24 cm. - Routledge studies in innovation, organization and technology ;8.
Includes bibliographical references (p. [244]-265) and index.
ISBN: 9780415433075
LCCN: 2007035793Subjects--Topical Terms:
750119
Technological innovations
--Marketing.
LC Class. No.: HD45 / .S272 2008
Dewey Class. No.: 658.4/063
Managing and marketing radical innovations : = marketing new technology /
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