| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Services marketing :/ Christopher Lovelock, Jochen Wirtz. |
| Reminder of title: |
people, technology, strategy / |
| Author: |
Lovelock, Christopher H. |
| other author: |
Wirtz, Jochen. |
| Published: |
Upper Saddle River, N.J. :Pearson/Prentice Hall, : c2004., |
| Description: |
xviii, 652 p. :ill., map ;26 cm. |
| Subject: |
Professions - Marketing. - |
| ISBN: |
0131138650 |