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Consumer behavior and marketing stra...
~
Olson, Jerry C. (1944-)
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Consumer behavior and marketing strategy /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Consumer behavior and marketing strategy // J. Paul Peter, Jerry C. Olson.
其他題名:
Consumer behavior & marketing strategy
作者:
Peter, J. Paul.
其他作者:
Olson, Jerry C.
出版者:
Boston :McGraw-Hill/Irwin, : c2008.,
面頁冊數:
xix, 555 p. :ill., map ;27 cm.
標題:
Consumer behavior. -
電子資源:
http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
電子資源:
http://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.html
電子資源:
http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html
ISBN:
0073529850 (alk. paper) :
Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy /
Consumer behavior & marketing strategyJ. Paul Peter, Jerry C. Olson. - 8th ed. - Boston :McGraw-Hill/Irwin,c2008. - xix, 555 p. :ill., map ;27 cm.
Includes bibliographical references (p. 499-528) and indexes.
ISBN: 0073529850 (alk. paper) :NT5531.00
LCCN: 2006032470Subjects--Topical Terms:
535816
Consumer behavior.
LC Class. No.: HF5415.3 / .P468 2008
Dewey Class. No.: 658.8/342
Consumer behavior and marketing strategy /
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六樓西文書區HC-Z(6F Western Language Books)
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