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Managing services marketing : = text...

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Hoffman, K. Douglas.

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Managing services marketing : = text and readings /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Managing services marketing :/ John E.G. Bateson, K. Douglas Hoffman.
Reminder of title:	text and readings /
Author:	Bateson, John E. G.
other author:	Hoffman, K. Douglas.
Published:	Australia :Thomson/South-Western ; : c1999.,
Description:	xxvi, 471 p. :ill. ;29 cm.
Series:	The Dryden Press series in marketing
Subject:	Service industries - Marketing -
ISBN:	0030225191 :

Managing services marketing : = text and readings /
Bateson, John E. G.

Managing services marketing :text and readings /John E.G. Bateson, K. Douglas Hoffman. - 4th ed. - Australia :Thomson/South-Western ;c1999. - xxvi, 471 p. :ill. ;29 cm. - The Dryden Press series in marketing.

Includes bibliographical references and index.

ISBN: 0030225191 :US209.95

LCCN: 98073895Subjects--Topical Terms:

714259
Service industries
--Marketing

LC Class. No.: HD9980.5 / .B38 1999

Dewey Class. No.: 658.8

Managing services marketing : = text and readings /
LDR:00625cam a2200193 a 45 001 783672
005 20090225
008 090223s1999 at a b 001 0 eng
010 $a 98073895
020 $a 0030225191 : $c US209.95
035 $a pa98w01076
040 $a DLC $c DLC
050 0 0 $a HD9980.5 $b .B38 1999
082 0 0 $a 658.8 $2 21
100 $a Bateson, John E. G. $3 714258
245 1 0 $a Managing services marketing : $b text and readings / $c John E.G. Bateson, K. Douglas Hoffman.
250 $a 4th ed.
260 $a Australia : $a Fort Worth : $c c1999. $b Thomson/South-Western ; $b Dryden Press,
300 $a xxvi, 471 p. : $b ill. ; $c 29 cm.
440 4 $a The Dryden Press series in marketing
504 $a Includes bibliographical references and index.
650 $a Service industries $x Marketing $x Management. $3 714259
700 $a Hoffman, K. Douglas. $3 839558

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W0133265

六樓西文書區HC-Z(6F Western Language Books)

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HD9980.5 B38 1999

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