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Effective media relations = how to g...

Theaker, Alison.

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Effective media relations = how to get results /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Effective media relations/ Michael Bland, Alison Theaker & David Wragg.
其他題名:	how to get results /
作者:	Bland, Michael.
其他作者:	Theaker, Alison.
出版者:	London ;Kogan Page Ltd., : 2005.,
面頁冊數:	x, 150 p. ;24 cm.
叢書名:	PR in practice series
內容註:	1: The media context -- Where and when: a brief media history -- Who: ownership of the media -- Media law -- Ethics and privacy -- Broadcasting in the UK -- New media technology -- What is it all for? Media evaluation -- 2: Dealing with the press -- What: newspapers and periodicals -- Why: press relations--a means to an end -- News, features and more -- How: writing for the press -- How: talking to the press -- Checklist for effective press relations -- 3: Handling the broadcast media -- Why: the importance of broadcast coverage -- How: preparation and briefing -- How: winning the interview -- Fine-tuning: handling different interviews -- How: radio interviews.
標題:	Mass media and business. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=137391An electronic book accessible through the World Wide Web; click for information
ISBN:	1423728807 (electronic bk.)

Effective media relations = how to get results /
Bland, Michael.

Effective media relationshow to get results /[electronic resource] :Michael Bland, Alison Theaker & David Wragg. - 3rd ed. - London ;Kogan Page Ltd.,2005. - x, 150 p. ;24 cm. - PR in practice series.

Includes bibliographical references (p. 141-142) and index.

1: The media context -- Where and when: a brief media history -- Who: ownership of the media -- Media law -- Ethics and privacy -- Broadcasting in the UK -- New media technology -- What is it all for? Media evaluation -- 2: Dealing with the press -- What: newspapers and periodicals -- Why: press relations--a means to an end -- News, features and more -- How: writing for the press -- How: talking to the press -- Checklist for effective press relations -- 3: Handling the broadcast media -- Why: the importance of broadcast coverage -- How: preparation and briefing -- How: winning the interview -- Fine-tuning: handling different interviews -- How: radio interviews.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1423728807 (electronic bk.)Subjects--Topical Terms:

705436
Mass media and business.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD59 / .B565 2005eb

Dewey Class. No.: 791.4502/8

Effective media relations = how to get results /
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