Effective internal communication
Mounter, Pamela.

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  • Effective internal communication
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Effective internal communication/ Lyn Smith with Pamela Mounter.
    作者: Smith, Lyn.
    其他作者: Mounter, Pamela.
    出版者: London ;Kogan Page [in association with] Chartered Institute of Public Relations, : 2005.,
    面頁冊數: xiv, 226 p. :ill. ;24 cm.
    叢書名: PR in practice series
    內容註: Setting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the internal communication function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face to face -- The creative aspects : writing, editing and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communication : the future.
    標題: Communication in management. -
    電子資源: http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=137390An electronic book accessible through the World Wide Web; click for information
    ISBN: 1423728491 (electronic bk.)
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